The manufacturing cost of this car is not much higher than Nissan Sunny of which it is a re-engineered version. The reason is that most of the features of the above-mentioned car are retained in this new car in order to cut the additional development charges which otherwise it might incur. And since this new model will be coming with a price tag which is about Rs 20,000 to 60,000 higher than the older model, the company stands to gain higher margin of profit over it.
Small wonder that Renault is very much hopeful about Renault Scala’s success both in Indian market and on Indian roads. Nissan Sunny succeeded that way.
By: Bertrand Hatia