Commenting on the launch, Mr Ravi Chopra, Vehicles Chairman and Managing Director at Piaggio said, "Right now there is no premium segment in the Indian scooter market but we believe there is a significant number of brand conscious young people who would like to make a statement. Vespa is creating a premium segment by targeting those customers." He added, “Baramati plant for Vespa has initial capacity at 150,000 units per annum.”
Piaggio Vespa is the scooter with the most expensive price tag. The retro design with unique colors and lots of chrome are bound to appeal to the masses. Will this be a success story- only time can tell.
By: Amrith K. A.