Tata Nano Forays With A Bouquet of New Features

Tata Motors announced a wide range of features for the all new Tata Nano. The bouquet of features includes new colors, brand new interiors, improved powerful gasoline engine and greater fuel efficiency of 25.4 kmpl.

The revamped Tata Nano is more desirable as the car’s 624cc engine has an impressive 38PS of power (earlier 35 PS) and 51Nm of torque (earlier 48 Nm). The fuel efficiency, already a high point with Tata Nano owners, is now at 25.4 kmpl (earlier 23.6 kmpl) as certified by the Automotive Research Association of India (ARAI).

The high fuel efficiency, with a low kerb weight of 600 kg, ensures that the Tata Nano at 92.7 gm / km has the lowest CO2 emission among cars in India. It has a top speed of 105 km and ability to negotiate inclines with a grade ability of 30%, and a class-leading turning radius of just 4 meters. The revamped Tata Nano is a perfect combination of power and performance.

The ride and handling has also gotten better with a revised suspension set-up, including an anti-roll bar at the front, and a steering mechanism made even easier. The cabin is quiet but a racier sounding exhaust note now gives the Tata Nano a more assertive road presence. The brakes are booster-assisted, and although they were present in the Nano CX and the LX, they have been added to the Nano Standard as well. The Nano CX and LX now have tip-tap mirrors on both the driver and passenger sides. For the Nano Standard, which already has a driver side mirror, the passenger side one can be installed as an accessory.

The interiors are completely new with enhanced premium look. It now has the luxurious beige in the Nano LX, rich black in the Nano CX and stunning medium graphite in the Standard version. Moreover, the exteriors are now a veritable vibgyor of 10 colors and eight of them namely Pearl White, Rouge Red, Aqua Blue, Neon Rush, Serene White, Meteor Silver, Mojito Green, Papaya Orange, Sunshine Yellow, and Champagne Gold are new. That is not all; the exterior is accentuated by the new half or full wheel caps.

The modifications are bound to enthrall users in more ways than one. The Tata Nano, known for its superlative performance and affordable price is all set to make its foray and vroom into the Indian market with panache.

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M&M and Yamaha India to Join For A Two-Wheeler Busines

Mahindra & Mahindra, one of the largest auto manufacturers is gearing up to join hands with Japanese automobile manufacturer Yamaha in the two-wheeler segment of India. The initiative is witnessed as M&M’s bid to mark an aggressive comeback in the two-wheeler segment.

The utility vehicle giant Mahindra & Mahindra has marked its debut in the two wheeler business in year 2008, with the acquisition of 80 percent stake of Kinetic Motor Company Limited for a sum of Rs 110 crore. According to industry sources, the joint venture between Indian and Japanese firm is believed to be a technical one, as Mahindra lacks technology for the two-wheelers.

Moreover, industry analysts believe that this tie-up can be valued between Rs 200 to 300 crore with Mahindra bringing 51 percent share of the capital and Yamaha investing 49 percent investment. Besides, the partnership terms are most likely to be similar to the recent Hero - Honda Pact, wherein Yamaha will continue to use its independent labels on its bikes.

The total sales of Yamaha increased from 26.82 per cent to 47,240 units. In the calendar year 2010, Yamaha India managed to sell 3.2 lakh units of its bikes. It has plans to take this figure to 5.2 lakh units this year. Yamaha is looking to gain from M&M's distribution and dealership network.

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Launch of ABP Shopping Online Exhilarates Bengali Readers

Infibeam powers the official online shopping store of ABP, bringing in a wide range of literary work especially in Bengali language, making it available all across the country. It is a very unique initiative, bringing a large set of unique selection of Bengali books online.

Commenting on powering ABP shopping, Mr. Sachin Oswal, Co-Founder and COO, Infibeam.com said, Getting ABP online is a significant milestone for the e-commerce industry in India as it specifically caters to making that genre of literature available which is not easy to find and procure. Their conviction strengthens the prevalence & authority of the platform we have built".

Mr. Kaushik Banerjee. Vice President at ABP & ABP Digital commented saying "One of our focus areas and strength for the time to come is going to be on our E- commerce initiatives in order to get consumed in our digital bouquet. We are happy to partner with Infibeam to make a large set of unique selection of Bengali books just a click away for our valued customers"

Mr. Sachin Vashishta Head, Business Development, Sales & ECom, ABP Digital, commented saying, "We chose Infibeam.com for it being the biggest player in e-Retailing; banking on their vast experience in online shopping for the past 4 years with the largest selection of books. They have provided a great platform and we look forward to growing this line of business."

Infibeam plans to add on more languages and range of books on the platform and make maximum authors, publications and genres of literature available on the site. Infibeam successfully runs Crossword (http://www.crossword.in/) and is a host to many other bookstores on its e-commerce platform.

http://shopping.anandabazar.com/Books/

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Tata Nano Diesel Variant to Launch Soon

Petrol prices are rising at an alarming rate and with the gap between prices of petrol and diesel fuels increasing by the day, a large number of car buyers are looking at different fuel options. Tata Nano, the most sought after common man's car is perhaps also the much awaited diesel car of the decade. Gearing up for a March launch, Tata Nano Diesel will have multiple upgrades.

In addition to the diesel engine, the Tata Nano Diesel variant will have better interior seat cushioning and upholstery, along with new color combinations. Exciting color options at exterior, anti-roll bar, enhanced suspension system and power steering are the options included.

The all new diesel variant of the Tata Nano will be showcased at the upcoming Delhi international auto expo in January 2012 and is spruced up to drive high volume sales in the Indian market.

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Participate in Infibeam Ad-vent Contest & Show Your Creativity On National Mass Media

After a huge success with IIMA organized "Kings of Advertisements" where students from B-schools across India create video advertisements and compete for top spot, Infibeam today announced the start of "The Ad-vent" contest, making participation open for all, and not restricting participants.

Aspiring artists may now make short advertisements using ideas & scripts provided by The Viral Fever, a young Creative Agency for Digital Marketing & Branded Entertainment. The participants may also come up with their own script. The winning entry will get telecast coverage on Television nationally and winning artist will receive cash prize.

Commenting on the event, Mr. Manu Midha, VP, Infibeam.com said, "We are very glad to see the amazing response of the entries received from artists and look forward to some wonderful piece of work from one and all".

"In the age of YouTube, when every consumer can act as a creator, there is nothing better than to open our eyes to, consumers' interpretation of our Brand Story. We are kicked to collaborate with infibeam, who like us, believe in such Creative Experiments. It doesn't get better than this. The viewer becomes the creator!!" said, Mr. Arunabh Kumar, who calls himself the Creative Experiment Officer (CEO) at The Viral Fever.

The thought behind reaching out to people for advertisements is to work with aspiring artists and provide a platform to have their creative work visible on national television. To date, the company has not done any mass media branding and this initiative is a huge bet to have work of aspiring artists showcase on mass media. Infibeam has always tried using such innovative ways of engaging with its customers and using technology for creating new opportunities. Recently, Infibeam was ranked amongst the top ecommerce sites in using social media to reach out to people. This sort of a 'Campaign for a Campaign' is a first by any Brand in any category in India.

Participants can view the rules of the contest here - www.infibeam.com/static/advent.html and are required to send their entries to advent@infibeam.com by 25th of November 2011. They may also upload the video on Youtube and send the corresponding link to us by email.

http://www.infibeam.com/static/advent.html

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Skoda Rapid to Vroom into India

Skoda, the Czech car maker is all set to start commercial shipping of cars produced in India. They will make their presence with the much awaited Rapid sedan, scheduled for a November 16th release. Hopes are pinned high for the Rapid as experts believe it will be the best selling car in the country.

Commenting on the launch, Skoda Auto India Marketing Head Tarun Jha said that this car was particularly designed for the Indian roads. The set up will be a global one for the car. Later, it may even be introduced in various markets throughout the world.

At present, the manufacturer doesn't transfer any of its models abroad from India. This may be a record breaker of sorts for Skoda. It will be a competitor for the best selling car Fabia, which currently sells 1,200-1,500 Fabia units in a month. The company will also focus on expanding its dealership network in the Tier II and III cities to meet the ever changing demands.

The Czech car maker has announced that it will start production of Rapid at the VW Group’s Chakan plant near Pune. A capital of 580 million euros has been made on the plant, with yearly production capability of 1.1 lakh units.

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Infibeam Sponsors Confluence 2011, An International B-School Fest

India's leading shopping portal Infibeam.com is happy to be associated with IIMA's Confluence 2011, an international B-school fest in Asia Pacific, held between 25-27th November, 2011. Infibeam has been one of the prominent recruiters at IIM Ahmedabad in the past couple of years and is proud to be associated with Confluence 2011.

The competition to be held is known as the 'Kings of Advertisement'. It is an advertising and marketing contest. The main theme of the contest is "Fostering Change, Championing Excellence." Confluence is the largest B-school meet in India and attracts participants from across the world. It provides a platform for budding managers of tomorrow to apply their skills in different competitions and case contests, designed to challenge the brightest minds in the world.

The participation will be in teams, comprising 2-3 students, who will have to submit short advertisements for Infibeam and follow up with submitting the complete Integrated Marketing and Communication plan for Infibeam in Round 2. The initiative will prove beneficial for Infibeam, a pioneer in providing innovative solutions in the ecommerce platform.

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Ferrari Launches FF Supercar in India

The world's most popular car maker Ferrari has launched the FF super car in India for Rs. 3.42 crores. The launch was held at the newly opened showroom in Delhi. The FF is the Italian carmaker's first car to get four comfortable and spacious seats along with a rear hatch.

The FF is designed to cater to the needs of Ferrari's customers especially those that are accompanied with a family. Being the perfect family car, the FF has two extra seats and rear hatch door for increased luggage. The interior has been tastefully fitted with top quality leather and carbon fiber. The FF will be a perfect long distance tourer with pace, space and power.



The Ferrari FF has replaced the 612 Scaglietti, another V12 powered grand tourer. Powered by a massive 6.2-litre V12, the engine can easily churn out 660bhp and 682 Nm of torque. The FF is also the Italian carmaker's first four wheel drive car. This enables it to handle several challenging road surfaces with ease. Ferrari showcased this ability by driving the FF on the tough slopes of the European Alps.

Ferrari has developed the four wheel drive system specifically for the FF and it can be said to be a grand success. The car has been inspired from the 458 Italia while designing the FF's frontal design. It is lighter than conventional four wheel drive systems by 50 per cent and this allows a higher top speed. The FF is touted to have reached a mind boggling top speed of 335kmph and can accelerate to 100kmph within just 3.7 seconds.

The all new FF behaves like a genuine Italian sports car. However, it can carry four passengers in reasonable comfort. Though the car is two doors, the seating arrangements are comfortable making it the perfect family car.

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Infibeam Reaches Out to students for Its Advertisements; Sponsors Confluence 2011

Infibeam, one of the major recruiters at IIM Ahmedabad in the past couple of years and is proud to associate itself with Confluence 2011, through the competition 'Kings of Advertisement', an advertising and marketing contest. The theme of Confluence this year is "Fostering Change, Championing Excellence."

Confluence is the largest B-school meet in India and draws participants from all over the world, providing a platform for budding managers of tomorrow to apply their skills in various competitions and case contests designed to challenge the brightest minds in the world.

'Kings of Advertisment' is a unique event where the participating students are required to submit short advertisements for Infibeam and follow up with submitting the complete Integrated Marketing and Communication plan for Infibeam in Round 2.

Commenting on the sponsorship, Mr. Manu Midha, IIM-A alumnus and VP Strategy and Planning, Infibeam.com said, "Infibeam today offers the biggest online retail selection, most attractive pricing and cash on delivery in India. We are excited to have the biggest
upcoming talents come up with advertisements and get this message across to the masses".

Excited of the upcoming event, Mohammad Salman Sunny, student coordinator said, "We are very eager to present 'Kings of Advertisement' to the student community and already have huge number of participants for this event. Furthermore, Infibeam may go live with student created advertisement on mass media channels which is a huge draw for the competition. We thank Infibeam to support us with such an amazing opportunity and platform".

Infibeam continues to attract the best talent and build its relationship with top colleges of the country. Recently, Infibeam opened up its technology platform for small retailers and individuals to create their own online store without any upfront investment and self service (www.buildabazar.com). The company already has more than 2200 stores live in less than six weeks of launch. With such large retail selection coming online, Infibeam is encouraging change by allowing buyers to discover and shop online.

http://www.infibeam.com/

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Infibeam Launches Infibeam Logistics; Its In-House Last Mile Logistics Delivery Service

Infibeam announced that it has developed and launched its own Transportation Management System platform to track and deliver products to Customers. For all packages delivered using Infibeam Logistics, customers can continue to expect an easy, timely and assured delivery of orders with detailed package tracking system along with the cash on delivery facility.

Since launching this service, Infibeam Logistics has already delivered thousands of packages to customers in Delhi and NCR region and the company continues to build up on the last mile delivery network by hiring more delivery agents and expanding to other cities across India.

Commenting on the launch, Mr. Sachin Dalal, Office of the CEO said, "We have seen optimistic results since the launch of in-house logistics in Delhi and surrounding regions. We continue to build on our logistics platform and plan to extend this service to ten additional cities in the coming months including Mumbai, Bangalore, Hyderabad, Kolkata, Ahmedabad and more".

Infibeam Logistics provides delivery, payment collection and other value added services to customers ordering on Infibeam.com.

Infibeam Logistics Software platform is developed for its in-house logistics requirements. At a later date, Infibeam will selectively open up this logistics software platform as a service to small and medium courier companies to manage and track packages for their own clients.

http://www.infibeam.com/

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