Hero Honda Gets A New Name; Announces to Unveil The New Logo on Aug 9

Hero Honda Motors Ltd. (HHML) got its new name Hero MotoCorp Ltd on July 29, 2011. The company received the necessary statutory approval from the Registrar of the Companies (RoC) for the change over to the new name. Company is set to unveil the New Logo in London on August 9, 2011.

Commenting on the rebranding of the company, Dr. Brijmohan Lall, Chairman, Hero MotoCorp Ltd said, “Today is a historic day. It is not just a change of name; it marks the ushering in of a new era that will unlock the immense potential of this company to build its own capabilities to grow beyond boundaries and set new benchmarks. As we set out on this exciting new journey, we look forward to the continued support of all our stakeholders including dealer friends, suppliers, employees and all our associates.”

HHML has bagged the top position and has continued to be the world’s largest two-wheeler manufacturing company for 10 successive years. Moving ahead with the rebranding strategy, the renaming of the company will be followed by unveiling the new Logo on August 9.

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Audi Launches Audi A6 in India

Audi is a brand that reflects sophistication and a special aura. The German luxury car, a wholly-owned Volkswagen subsidiary is planning to launch Audi A6 this year. There have been speculated dates for the impending new Audi A6 India launch. Earlier it was rumored that the new launch will be anytime in the month of September. However, it is confirmed now that the launch of Audi A6 is scheduled for August 3rd this year.

The new Audi A6 is an upgraded version of the current Audi A6 in the market and is expected to be 80 kg lighter than the present version. The new Audi A6 will be available in four variants including the petrol, diesel and the Quattro engine variants. It will be powered with 2.8 FSI and 3.0 supercharged TFSI petrol engines. The diesel variant will have an inbuilt 2.0 TDI engine and the other variant of the new Audi A6 will be powered with Quattro engine.

Audi has popular models like crossover SUVs and supermini that claimed interest of Indians in the brand. The company has also launched the all new Audi A7 and Audi RS5 in the recent past. The Audi A6 is likely to be in the range of Rs 30 to Rs 40 lakhs. However, there has been a remarkable growth in the luxury car market in India. On the other end of the spectrum there are cost effective models like Maruti and others yet the luxury car manufacturer has an edge over the rest.

The growing interest in the premium car industry has triggered special interest for the launch of the new Audi A6 launch. The luxury brand cars like Mercedes E class and BMW 5 series will set new challenges for the new Audi A6.

There is much to look forward to in the new Audi A6. Loaded with the best attributes like powerful engines, superb styling and impeccable interiors, the car is set to create a stir.

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Infibeam Celebrates Rakhi with Magic Box Raksha Bandhan Week starting July 28, 2011

Ahmedabad, India; July 28th 2011: Infibeam today launched a complete Rakhi Store for its customers with the widest range of rakhis and rakhi gifts starting from only Rs. 100. Rakhi is one of the widely celebrated festivals in the country. Infibeam.com offers so many gift options for brothers and sisters to send gifts to India and other parts of the world. The most popular rakhi gifts on Infibeam are Rakhi Thali, Rakhi Sweets, Rakhi Hampers, Kids Rakhi, Bhaiya Bhabhi Rakhi, Cakes, Chocolates and more.

Commenting on this Mr. Anish Parikh, Vice President, Infibeam.com said, "Rakhi is one of the most auspicious festivals in India. Infibeam provides you with the easiest and fastest way to send rakhis & rakhi gifts to your loved ones at the best lowest prices."

Providing another reason for people to rejoice, Infibeam started its Magic Box Raksha Bandhan week today with one attractive gift lined up everyday starting today. Brothers and sisters can now choose from the gifts provided in the Magic Box Raksha Bandhan week and take advantage of the lowest possible prices anywhere.

Riding on its strength in sourcing the widest range of gifts, its Magic Box following and the power of social media, Infibeam aims to provide the best possible electronic commerce experience to its users through this initiative.

On this occasion, sisters and brothers can now choose to send gifts to their loved ones and show that they do care!!!

http://www.infibeam.com/rakhi-gifts/

http://www.infibeam.com/deal-of-the-day.html

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About Infibeam.com:
Infibeam.com is India's leading eCommerce platform with a selection of more than 120 lac products across books, media, lifestyle, gifts, electronics and automobiles. Infibeam.com is known for its innovative navigation, lowest prices, free shipping and dedicated customer service.

Infibeam.com also offers its web-store technology and associated infrastructure as a service to well- known brands and retailers such as Crossword, NDTV, K Sera Sera, Hidesign, TTK Prestige etc.

Infibeam recently launched Builabazaar.com a Do-it-yourself e-commerce platform for merchants and sellers. It provides the necessary e-commerce technology, payment and data infrastructure to create a store within minutes.

Infibeam.com was founded in 2007 by a group of ex-Amazon employees with expertise in e-commerce and technology. Headquartered in Ahmedabad, Infibeam has 250 employees based out of offices in Bangalore, Delhi, Kolkata and Mumbai. The leadership team consists of MIT, IIM and IIT graduates amongst others with more than 100 years of combined experience in Retail and eCommerce.

For any queries please write to us at pr@infibeam.net.

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Hond to Launch New Honda Jazz This August in India

Honda Jazz is known for the stylish contours and superlative performance. Little wonder then that it has emerged as one of the most popular cars last year. In a bid to offer more to customers, Honda has worked really hard to launch a revamped Honda Jazz. The new Honda Jazz has a good makeover. Minor changes have been introduced into the existing model. The 2012 Honda Jazz is likely to give better performance than the existing models.

Despite the cosmetic changes the all new Honda Jazz will be priced lesser than the old version. The new Honda Jazz price is expected to be Rs 5.99 lakh. The initiative comes at a time when Honda is well aware that the recent price slash will have its impact on the consumer.

The existing models of Honda Jazz were accompanied with astonishing discounts and offers, to boost sales. This was done to create space for the New Jazz to make its foray into the Indian market. The new Jazz has changes in the interiors and exteriors but with very slight inclusions. The 2012 Honda Jazz will have modified bumpers, better headlights of latest design, and newly designed grille and tail lights. The Honda Jazz in a new avatar will surely entice car lovers. The interiors will have a fresh colored dashboard. The AC vents are also expected to have chrome rings which are an added feature.

On the technical front, the suspension of the New Honda Jazz is reformed to a better shape for easier riding and handling. Besides, the 1.2-liter i-VTEC engine has also been conditioned to return better fuel economy in the city and on the highways. The new Honda Jazz may have a CVT gearbox for its high end variants. The AT unit will bring more sale for Honda as it will attract urban customers who face the problem of driving on city roads.

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Audi Launches A8 L W12 Quattro in India at Rs 1.26 Crore

Audi, the German luxury car manufacturer, launches the high end version of its flagship model Audi A8- the all new Audi A8 L W12 Quattro. Audi A8 L W12 Quattro is equipped with a powerful 6.3 FSI petrol engine. The latest launch sets new standards of luxury, dynamism and efficiency. If you like speed and unmatched acceleration, the Audi A8 L W12 Quattro lets you accelerate from 0 to 100 km/h in 4.7 seconds to effortlessly reach its governed top speed of 250 km/h.

The Audi model range in India includes Audi A4, Audi A6, Audi A8, Audi A7 Sportback, Audi Q5, Audi Q7, Audi RS5, the super sports cars Audi R8, Audi R8 Spyder available across the country. Commenting on the latest launch, Michael Perschke, Head, Audi India said “The new A8 L W12 with its supremely powerful presence and design clearly derived from the brand’s genes is a concentrated high-tech package that confirms the Audi claim to technical leadership – “Vorsprung durch Technik”. The addition of this powerful engine to the Audi A8 L range in India will further consolidate our position in the limousine segment. Having already recorded exceptional growth in 2011, I am confident that all new Audi A8 L W12 will raise the bar and set new standards for luxury and engineering performance in India”.

“In January this year, a select few experienced the W12 for the first time during the World Economic Forum in Davos. Globally, the Audi A8 L W12 has received an overwhelming response and the first batch of 20 W12 for India is nearly sold out.” he added.

The new model is equipped with subtle visual details that distinguish the new A8 L W12 quattro from the other cars in this model line. One of the highlights is the single-frame radiator grille with integral grid structure has a high - gloss black paint finish and special chromed horizontal bars. That is not all; the chromed inserts of new design in the air inlets, and chromed applications on the exterior mirrors. W12 badges are displayed on the single-frame grille and at the rear of the car. The Audi A8 L 4.2 FSI has exhaust system with two trapezoidal-pattern tailpipe trims, neatly integrated into the rear bumper.

The Audi A8 is available in 3.0 TDI Quattro, Audi A8 L 4.2 FSI. The new Audi A8 L W12 will be priced at Rs 1.26 crore (ex showroom Maharashtra). So its style, performance and efficiency all the way; for the all new Audi A8 L 4.2 FSI.

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Hyundai Verna Fluidic Emerges As The Best Selling Sedan Car

The mid-sized sedan sector of Indian Auto Market has introduced some amazing sedan cars recently. Hyundai Verna Fluidic has emerged as the best-selling car in the quarter of May to June 2011, trailed by Volkswagen Vento on second position. Hyundai Verna Fluidic is wrapped up with amazing features and its enticing prize lures people to go for it. In the quarter of May to June 2011, Hyundai has managed to sell 38,174 units, exceeding the figure of the last year. With the sales figure of 10,313 units, for the quarter, Verna Fluidic emerged as the best- selling sedan car in the country.

Mr. Arvind Saxena, the director of marketing and sales of Hyundai India stated, ‘Verna targets domestic market and it has received impressive booking figures of closed to 24,000’.

As per the recent market figures, Volkswagen Vento bagged the top spot with the sale of more than 1200 cars, leaving behind the Honda City.

The director of Volkswagen Passenger car, Volkswagen India, Mr. Neeraj Garg, mentioned, ‘it is expected that the midsized sedan sector of the Indian Auto Market will continue to grow in coming months, and the major reason of the growth will be launch of new products’.

Volkswagen Vento has emerged as the second best- selling sedan car of the quarter in the Indian Auto Market. It has managed to sell around 7,726 units in the April – June Quarter. Its sales figure for the month of June (2,457 units) has exceed the figure in May (2,403 units). The USP of the car is its performance and powerful engine. Besides, its low interest rate scheme of 6.99% attracts customers. For the benefit of the customers, Volkswagen has lowered the price of Vento by Rs. 44000 to Rs.66000.

For the same quarter, Honda City has geared up its sales in June. About 2,802 Honda City’s were sold in May, 2011 which is more than last year’s sales for the month.

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Ford & Nissan Leave Behind Maruti & Hyundai in Small Car Exports

The fiscal year 2011-2012 witnesses the gaining popularity in the small car exports with a record of 13.5% of growth, despite the global slowdown in the auto market for past few months. In comparison with the last year, the trend this year has recorded increase in sales for Nissan and Ford. The quarter of April-June for the year 2011 has jotted 113,372 units of exports against the 99,851 units exported last year in the micro, mini and the small car segment.

The largest auto biggies Maruti and Hyundai in India have fallen behind in the league with Ford and Nissan. Hyundai’s export has witnessed the dip in sales by 6% with only 53,125 units against last year’s 56,559 whereas Maruti’s graph has gone down by shocking 24% with only 30,254 units against last year’s 39, 804 for the same quarter, for the year 2010.

In the year 2011 while Nissan and Ford have managed to cross their sales targets in Quarter 1, Maruti and Hundai have fallen short to keep up their last year’s target. Maruti India retains the number one position with Maruti Swift, Hyundai comes second with Hyundai i10 sales followed by Ford on third position with Ford Figo. Maruti India and Hyundai have failed to accelerate their export sales in European Market after the ‘Scrappage Incentive Scheme'.

Talking about the dip in the export figures in small car segment of Quarter 1, Mr Arvind Saxena, Director of Sales and Marketing, Hyundai Motors India mentioned that their focus is on the growth in the domestic market that has accelerated by 12.2% against last year’s sales. Maruti India and Hyundai India remain the top players in domestic market of small car sales whereas Ford India and Nissan rein the exported cars segment in the international market.

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Hyundai H800- The New Small Car in India

Automakers world wide are keen on launching small and low-budget cars. The Indian car market is particularly focused on cost effective cars that offer low maintenance. In a bid to offer better automobiles in the Indian market, Hyundai is set to launch Hyundai H800. The Hyundai H800 will compete with Tata Nano and Maruti's Alto.

Marketed as the world's cheapest car, Tata Nano has been a major success. Car makers today wish to tread on similar path and have been trying to launch cars wearing a low price tag. Hyundai India draws the attention of our auto market, and has announced its new Hyundai H800, likely to be launched in November this year. Customers are eagerly waiting for this launch to happen and have their fingers crossed.

The Hyundai H800 hatchback will be a modest version of Hyundai Santro Xing. The exterior look and the interior appearance will be borrowed from its sibling Hyundai Santro Xing. As per the leaked images of Hyundai H800 in the internet, the new hatchback resembles the Hyundai i10 with an enlarged honeycomb mesh in the front. The interiors are different to cut down the costs. The head room space and the leg space are thought to have been reduced, while the wheel base appears to be similar to that of any other Hyundai small cars.

Hyundai H800 will offer stiff competition to Tata Nano and Maruti Alto that wear price tags between Rs 2.32 lakhs to Rs 3.30 lakhs. According to close sources, the price of Hyundai H800 is expected to be under Rs 3 lakhs. There have been no official specifications of this hatchback yet. However, Hyundai H800 is going to be as popular as Tata Nano or Maruti’s Alto.

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New Ford Fiesta Sedan to Hit the Market on July 14th!

American auto biggie Ford is set to launch new improved version of sedan Ford Fiesta on July 14, 2011. Company has planned the early launch due to the agitation created in the market for this car. Hyundai Verna Fluidic the most popular sedan in the market with its growing business in India is set to give a tough competition to the Ford Fiesta. However, the new Ford Fiesta Sedan can capitalize and attract the Indian customers on the fact that Hyundia cars have a waiting period of about 6 months.

Ford claims Fiesta Sedan is by far to be the best car in the segment as it is equipped with world class features and provides the best mileage at minimum maintenance cost. It is composed of a 1.5 Liter TDCI, turbocharged-intercooled diesel engine which generates a power of 89.72 bhp and maximum torque of 204 Nm. As per ARAI ratings this new sedan is expected to give a decent mileage of 23.4 Kmpl. Besides this, it is equipped with new safety features which include dual-stage front-seat air bags, driver’s knee air bag, side air bags and side curtain air bags. This salient features might perk up the sales figure of Ford in India.

More details on price and other aspect will be announced on the launch day. The portfolio of Ford India offers only three cars present Ford Fiesta, Ford Endeavour and Ford Figo. Company is expecting an overwhelming response owing to the curiosity that sizzling hot Sedan has created. The new ford fiesta Sedan can be the trump card for Ford to boost up it sales figure in India.

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Bajaj Pulsar 220 & Avenger 220 to be Available at Every Bajaj Dealer

Bajaj Auto is all set to entice users to avail the new Bajaj Pulsar 220 and Bajaj Avenger. In a bid to enhance sales, Bajaj Auto will announce the sale of both the vehicles across all dealerships in the country. The sale of Bajaj Pulsar 220 and Bajaj Avenger 220 was confined to Pro Biking dealers. However, the change in the marketing strategy will open out the gates of sale for dealers spread across the nation.

The step to remove the restriction from Pro Biking dealers was Bajaj's strategy to increase its overall sales to 5 million units per year. The advantage for consumers is that they may get their Bajaj Pulsar 220 and Bajaj Avenger 220 serviced by any of the Bajaj’s service center which was earlier prohibited to Pro biking dealers. Now the service and spare parts of both Pulsar 220 and Avenger 220 will also be easily accessible by all the dealers.

Customers have, however found Pro Biking dealers are better capable to take care of after sale service of these bikes as compared to normal dealers of Bajaj Auto’s. This may be attributed to the fact that Pro Biking dealers are trained exclusively for service of such specific bikes by the company. Therefore this initiative in marketing strategy from Bajaj Auto is a commendable step which will soon be proven by bigger sales figures.

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Bajaj Pulsar 250 to be launched in September this year

Bajaj the legendary and second largest auto manufacturing company of India is set to launch Bajaj Pulsar 250 in September this year. Baja Auto has become synonymous to power- riding and it today dominates a huge proportion of the two wheeler industry in the country. The ongoing TV promotions of Pulsar brands of motorcycles from Bajaj Autos stand testimony to the trend.

This also reflects that Bajaj Pulsar is sold five times more than any other bike in Indian bike market. Adding on to its fame is the all new Bajaj Pulsar brand of motorcycles that will hit Indian roads in September this year. The new infant will be known as Bajaj Pulsar 250. Mr. Rajiv Bajaj, Managing Director, Bajaj Auto, has to disclose its strategy about Bajaj Pulsar 250. However, Bajaj will soon be updating the existing version of Bajaj Pulsar, this September.

However, the successful history of Bajaj Pulsar may also be witnessed from the fact that after receiving the encouraging response from customers with the launch of Bajaj Pulsar, Bajaj Auto has launched two more variants Bajaj Pulsar. The new bikes namely Bajaj Pulsar 150 and Bajaj Pulsar 220 will surely be a success. Besides, Bajaj KTM is also in the list of forthcoming bikes from Bajaj Auto. Based on these rumors and the upcoming news, one is quite sure that in the years to come, there will be tough competition in the 250cc segment.

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Royal Enfield Riding gear to come to India soon

There have been reports of various auto firms wanting to launch different auto models in India. Now Royal Enfield will come up with an exceptional proposal of launching Royal Enfield merchandise consumers in India. The merchandise will include goodies with RE brand. However, it is not known when this range will be launched but it is expected to be launched very soon. The RE goodies may also include raincoats along with unique riding helmets, normal helmets, boots, fancy bags and key chains. Luggage racks along with panniers are the other options that are included in the purported launch.

Royal Enfield is best known for bikes like Royal Enfield Bullet Classic 350 and Royal Enfield Bullet Classic 350 and many more. Royal Enfield bikes have a good reputation in the Indian Auto Market. Hence, stepping into a new business is certain to bring in positive responses. That is not all; rumor has it that Royal Enfield will be doing business according to the Harley Davidson marketing technique. Royal Enfield has done its homework before entering this business. Therefore it shouldn’t be difficult for Royal Enfield to do good business in India and its international fame will help it do good business abroad as well.

However, as the reports suggests, so far, the RE merchandise will only be available at the Royal Enfield in India. Hence, foreign consumers will be able to order their RE riding gears online. The prices are not revealed as yet, but speculations suggest that the pricing will be affordable. But knowing the brand, quality factor of the products will be high on scale and something to look forward to.

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Infibeam's Magic Box presents Readathon - Buy Books at Virtually Zero Prices

Ahmedabad, India; July 11th 2011: Looking for new books at throwaway prices? Infibeam launches Magic Box Readathon week starting Sunday, July 10, 2011 during which it would offer lowest prices on one book every day.

Book readers have a special reason to rejoice, as books they wish to buy/read, stand a chance to feature in the Magic Box 'Readathon Week' simply by writing on the comments section of the page.

Commenting on the launch, Mr. Vishal Mehta, Founder, Infibeam.com said, "Combining our strengths in Books, Magic Box and following on the social network we have launched the Readathon Week where we would like to give out books of their choice virtually free to everyone. Although there would be seven titles put up during the week - these titles would be chosen by users themselves by comments through their social profiles."

Customers can share their comments on their social profiles on Facebook and intimate their friends of the same. Further, Magic Box completed 100 days of its successful operations on July 9, 2011. Having retailed more than 100 products and few thousand pieces it has created a following among a large audience.

Commenting on this Manu Midha, VP, Infibeam said, "It feels great to have sold such a huge number of products and have so many satisfied customers in the Magic Box. It has helped a great extent in enabling more people to try Infibeam.com and listen closely what they have to say. We would continue to offer such attractive discounts and keep listening to each one of them."

Infibeam today has more than 100Lac books on the site, with books from all major publishers and authors listed on the site. Infibeam also India's houses largest eBooks store and has more than 5Lac eBooks.

http://www.infibeam.com/deal-of-the-day.html

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About Infibeam.com
Infibeam.com is India's leading eCommerce platform with a selection of more than 120 Lac products across books, media, lifestyle, gifts, electronics and automobiles. Infibeam.com is known for its innovative navigation, lowest prices, free shipping and dedicated customer service.

Infibeam.com also offers its web-store technology and associated infrastructure as a service to well- known brands and retailers such as Crossword, NDTV, K Sera Sera, Hidesign, TTK Prestige etc.

Infibeam recently launched Builabazaar.com a Do-it-yourself e-commerce platform for merchants and sellers. It provides the necessary e-commerce technology, payment and data infrastructure to create a store within minutes.

Infibeam.com was founded in 2007 by a group of ex-Amazon employees with expertise in e-commerce and technology. Headquartered in Ahmedabad, Infibeam has 250 employees based out of offices in Bangalore, Delhi, Kolkata and Mumbai. The leadership team consists of MIT, IIM and IIT graduates amongst others with more than 100 years of combined experience in Retail and eCommerce.

For any queries please write to us at pr@infibeam.net

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Maruti to revive sales and is all set to launch new models this festive season

India is a nation dependent on cost-effective shopping. Automobiles are no exception and this is proven by a host of automakers that have done phenomenally well in the small and mid size segments. Small cars with good mileage are generally the look out and what better than India 's trusted brand Maruti to justify it.

In a bid to keep up the number one position, Maruti plans to introduce more cars this festive season. Having witnessed a decline in car sales by up to 4% in June this year, Maruti is planning on launching new Maruti in the hatchback segment, new Maruti Swift Dzire in the sedan segment and the Maruti R3 in the SUV segment. The new cars will be launched by the end of 2011. The Swift Dzire is expected to have a low price this time due to the reduction of 12% in the tax duty on the cars under 4 meter length, and this could surely benefit the company.

The loss incurred was a result of slowdown and the 13 day strike at the Manesar plant owing to annual maintenance shutdown. In addition to Maruti India, other companies are planning new car launches by the year end. Manufacturers today are trying to launch new cars that are cost effective and ideal for the Indian roads

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Mazda to re-enter India with small car

The 5th largest Japanese auto maker is all set to launch its cars in India. Mazda will thus re-enter the Indian market with a brand new small car. As famous car companies from around the globe are trying to foray into the Indian market for their benefits, the French auto maker Peugeot –Citroen will announce its launch with a sedan. Peugeot-Citroen will be making its Indian foray after 10 years of its exit, considering the profits that its cars can make in the Indian auto market.

Mazda is popular world wide for its wide range of sports cars and the company is also famous for its Rotary engine which powers the popular car Mazda RX8. There are a few other popular models from Mazda that include Mazda Miata and Mazda MX5.

According to speculations, it is believed that the company intends to launch a small car named Mazda 2 in the country. Mazda 2 is a new hatchback that will come with ample space and offer good fuel economy. The other details have not yet been revealed by the company. However, Mr. Takashi Yamanouchi, President and CEO, Mazda Motor Corporation, said that they have a long line up of the small cars and the sedans, which are affordable and economical as liked by the Indian customers. The manufacturer is yet to take a decision on whether the cars will come in India through JV or will have their own subsidiary.

At the present stage, the Indian auto market is ruled by brands like Chevrolet Beat Diesel, Maruti Swift in the hatch back segment and the all new Maruti Swift Dzire, and Ford Fiesta among other sedans.

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Royal Enfield aggressive marketing

Everything becomes old after its lunch date, so the iconic Bullet series makers doing the same stuff now. They are in the new mission with mega expansion plan for Enfield. Zindagi Na Milegi Dobara is the new upcoming Bollywood movie in which you will be able to see Katrina Kaif riding macho Royal Enfield Bullet Classic 500. Bollywood is the best place in India to create buzz among the market and promoting macho Bullet Classic 500 in this is the best way to bring the attraction of all bike lover. It is creating random waves in cyberspace due to this promotion.

Royal Enfield is one of the best productions from Bullet Classic makers , and they obviously doesn’t mind taking the control over riding the wave, specially due to the bike Kartina is riding in Zindagi Na Milegi Dobara is a mega-budget movie and through this the company is changing its fortunes after the launch date - December 2009. Apart from Classic 500, Royal Enfield deals with other four models — Royal Enfield Bullet Classic 350, Royal Enfield Bullet Thunderbird Twinspark, Royal Enfield Bullet Bullet 350 UCE.

There is other two-wheeler manufacturers exist in India, but the manufacturer of Royal Enfield is totally different from others and can’t be compared with them. Before few years, Royal Enfield brand was selling almost 24,000 bikes in a year, but the selling of this brand is gradually increasing such as 70,000 bikes, which was just 52,000 units in the year of 2010 and now they are targeting 150,000 units. Newly, the eighth version of the annual survival rally of motorcyclists was flagged off at New Delhi and the name of the rally was “The Himalayan Odyssey,” In this rally 72 mobike riders begun their journey to Ladakh. Previously, Royal Enfield brand was the name for dealing motorcycles, lawnmowers, bicycles, and stationary engines.

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Ford foresees India as small engine car

Ford India made its debut in Indian auto market in late 1990s, after spanning its business in different nations such as the UK, the US, the Thailand and the Australia. Ford India tasted success in India after a long wait with the launch of Ford Figo last year. The small car helped the brand to rev up sales volume and building the brand image.

However, Ford Figo proved to be a turning point in the history of Ford India as it enabled the company to establish its flagship in small car segment and ramped up the production to approximately 1 Lakh car units until todays date, in addition to this export count also followed an upward trajectory by exporting approximately 2000 cars in a month. The success that Ford Figo has earned for the company has motivated Ford India to cater the needs of customers in small car segment as Ford India has realized the potential of small cars in Indian auto markets and in line with this Ford India is eyeing to launch eight cars on Indian shores by 2015.

Adding further detail to the forthcoming launches, MD Michael Boneham said that these awaited cars are under production at Ford India's global R&D centres that span over Asia, Africa, South America, US and Europe. He further said that the swings in market clearly demonstrate that in upcoming 20 years 70 per cent of sales will be accounted from China and India and that too in small car segment.

Michael Boneham also said that India is a diversified country with lots of different colors and taste, It is a resonance of Europe with a marvelous blend of languages, culture and markets. He further added that Ford India has realized the underlying diversities in the country and the varying requirements of the customers in different parts and the company is formulating strategies accordingly. In line with this, they have also shifted their headquarters in Gurgaon from Chennai as the growth potential in North is comparatively higher than South. This is witnessed by the fact that about 20% of sales alone come from National Capital Region (NCR). This may be attributed to the fact that people in North are more outgoing and extrovert than the people in South that love to live simple lives and are more conservative.

Other than this, he said that the biggest lesson that the success of Ford Figo has taught to the company is that in India, people are more fascinated by the cars that offer more after-sales services and have high resale value and is a perfect pack of price and features.New Ford Fiesta is one of the most awaited sedan to be launched in India and relevant sources have unveiled that Ford India is all set for Ford Fiesta launch by 14 July. Ford India is currently producing many cars under its portfolio such as Ford Endeavour, Ford Fiesta, Ford Figo and Ford New Ikon.

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Hero Honda reports highest ever quarterly sales of 1.5 Million

Hero Honda Motors Ltd (HHML), the world’s largest two-wheeler manufacturer for 10 consecutive years, today reported its highest-ever quarterly sales, riding on yet another month of five lakh-plus sales. Hero Honda notched up sales of 512,244 units in June, thereby clocking a growth of 20 per cent over the corresponding month last year when the company had sold 426,454 units. This is the first time that the company has sold five lakh-plus sales in each of the three months of a quarter, having sold 517,099 units in April and 5,00,234 units in May.

Sequentially, this is the fourth consecutive month of five lakh-plus sales for the company, having sold 515,852 units in the month of March. Hero Honda cumulative sales for the Q1 (April-June) of FY’12 were 15,29,577 units - the company’s highest-ever quarterly sales. This represents a 24 per cent growth over the corresponding quarter in FY’11 when the company had sold 12,34,039 units.

Commenting on the sales performance, Mr. Anil Dua, Sr. Vice-President (Marketing & Sales), Hero Honda Motors Ltd said, “It has been a record-breaking first quarter of FY’12 for us. With sales of five lakh-plus in every month of the quarter and record 1.5 million total sales in the quarter, we have once again set new benchmarks for ourselves. The first quarter has set the pace for the rest of the financial year and has put us on course to surpass our guidance of six million sales for the fiscal. Our recent four new launches are doing exceedingly well and we look forward to maintaining our growth trajectory in the coming months.”

Hero Honda recently launched a stylish new Hero Honda Glamour and Hero Honda Glamour FI to further enhance its offering in the deluxe segment. A perfect combination of style and technology, the all new Glamour and Glamour F1, come loaded with new features significantly adding to its aesthetic appeal. In keeping with its new-age styling in the deluxe segment, the Glamour family now boasts of an even more stylish, cooler and sportier look. The company had earlier also introduced the new refreshed Hero Honda Karizma and the Hero Honda Karizma ZMR.

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