Jun 30, 2011

Triumph ready to launch bike in India

The craze of riding super powerful sports bike in India has opened the gates for International bike manufacturing companies to step in the Indian bike market and today as the result of this some legendary and renowned International bike manufacturing companies have developed their specific segment of bike riders in India. The main International bike companies dominating Indian market are Harley Davidson, Ducati, BMW and Hyosung, all these companies are selling the wide range of bike manufactured by them. There are reports that the British renowned Bike manufacturing company Triumph Motorocycles is speculating to find the marketing opportunities of launching its bikes in Indian bike market. It is reported to launch up to 8 bikes in India very soon.

The Indian two wheeler market being the world’s second largest bike market has always been the fascinating market for the two wheeler companies throughout the world. The Triumph sources revealed that Triumph is contemplating to make its debut in Indian bike market by 2012 by launching eight super bikes in the series of Triumph Bikes in India. The launch of Triumph Motorcycles will present the tough competition to Harley Davidson and domestic bike Enfield. There are rumours that the Triumph Bikes will be imported directly from Britain, however there are signs that Triumph is interested to set up its assembling plant in India after the launch of Triumph Motorcycles.

In the statement given by Mr. Nick Bloor, CEO, Triumph Motorcycles, UK, said, that there are vast opportunities of market development in India and Triumph has reached on this decision after carrying out the intensive study about Indian bike market. Mr. Bloor further added that Triumph Motorcycles consider it as their expansion in the universal market.

There is huge fleet of bikes manufactured by Triumph Motorcycles the main among them are Daytona 675, Triumph Tiger 800 and Triumph Rocket III, 2.3 Litre bike. However in India Triumph is speculating to launch bikes 800 cc plus engine with price ranging between Rs. 4.77 lakhs to Rs. 9 Lakhs, there are chances of increasing the prices due to import duty to be paid for importing them. At present company is penetrating to decide that which bikes it should sale in Indian bike market and will it be useful to set up the assembly plant in India.

Triumph Motorcycles has appointed Mr. Ashish Joshi as the Managing Director of Triumph Motorcycles for Indian region. Prior to this Mr. Joshi carried the marketing operations of Royal Enfield in the market of European countries and played a major role in establishing the strong market for Royal Enfield there. Triumph expects the same magic from him for their bikes in India.

Jun 28, 2011

Tata Nano Car launched in Nepal

Tata Motors today launched the Tata Nano in Nepal. The car will be on sale across Nepal through the company’s distributor, Sipradi Trading Pvt. Ltd., at 14 Sipradi owned & Sipradi authorised dealer showrooms.

Speaking on the introduction of the Tata Nano in Nepal, Mr. Johnny Oommen, Head – International Business (Passenger Vehicles), Tata Motors, said, “We are delighted to introduce the Tata Nano in Nepal. We are confident that with its comfort, performance and manoeuvrability, the Tata Nano is the ideal small car for discerning customers of Nepal and will win their hearts. With Sipradi, we have created a country-wide infrastructure to service our customers.”

Mr. Siddhartha Rana, Executive Chairman, Sipradi Trading Pvt. Ltd. said, “We in Sipradi are proud to bring the Tata Nano to Nepal. Customers in Nepal too will now have the joy and the benefit of a stylish, feature-rich small car. With the launch of the Tata Nano in Nepal, we with Tata Motors are committed to expanding passenger vehicles to new heights.”

The introductory price of the Tata Nano in Nepal is NPR 7.98 lakhs. In the first phase, bookings will be open for 10 days, starting from today. All the 3 variants will be available for booking at 14 Sipradi owned & Sipradi authorised dealer showrooms. The Nano Standard can be booked for NPR 10,000, the Nano CX for NPR 20,000 and the Nano LX for NPR 30,000. The EMI for the Tata Nano will be as low as NPR 11,111.

To mark the Tata Nano’s introduction, Tata Motors and Sipradi have begun a country-wide rally, called the “Nano Yatra Nepal”, which started on June 1 in Kathmandu. During the journey, two Tata Nanos will cover about 40,000 km, visiting 15 landmark destinations. The drive, which has so far covered over 6,000 km, is providing customers in Nepal with a visible testimony to the Tata Nano’s robustness and reliability.

Tata Motors has been associated with Nepal for 36 years. The company’s portfolio of passenger vehicles in the country comprises the Indica Xeta, the Indica V2, the Indica Vista, the Indigo CS, the Manza, the Sumo, the Grande, the Safari and the Aria. Tata Motors is the third largest passenger vehicle marketer in Nepal.

Jun 24, 2011

Maruti A Star journey of Car

Maruti Suzuki India Limited, the leader in the field of small car manufacturing, has focused on designing compact premium offerings which include Maruti Swift, Maruti Ritz and Maruti A-star which have been lapped up by younger audiences. The company is making all efforts to study the needs, aspirations and usage pattern of vehicles of young car owners.

Maruti Suzuki India decided to launch Maruti A-Star in 2008 because it had envisioned the varying and evolving needs of the upcoming niche segment that was to be formed by the ever growing population of young and educated citizens. It launched Maruti A-Star keeping in mind the various attributes that this young yet knowledgeable generation expects from a car these days. A-star was a strong offering with the most distinctive look from Maruti Suzuki’s vast portfolio.

With Maruti A-Star, Maruti Suzuki India Limited entered a different psychographic segment wherein addressing younger needs, in a tonality never expected from Maruti was required. Cutting the Maruti A-star communication across minds of TG was important. With Maruti A-Star, Maruti Suzuki India entered a segment that required undertaking activities that could entice the youth. To create an image for the A-Star that the youth could relate to - emphasizing the never say die attitude the youth lives by, to exhibit the undying spirit of life and to showcase the tremendous amount of energy the youth exudes in every activity they undertake.

The A-Star, since the beginning of its journey in India, has taken enormous strides in the direction of achieving a Youthful & jazzy image for itself. During the A-Star brand journey, Maruti Suzuki India became the first car manufacturer in India to use stunts in the A-Star commercials, launched a Campaign on self belief in mass media wherein the ad showcased stop@nothing spirit at the cerebral level. The A-Star chose Farhan Akhtar, already established as a symbol of aspiration and the “never-say-die” spirit, as the face of the brand. The campaign was backed up by A-star Rock shows and other BTL activities like the “Mileage Rally”. Mall activities, in association with Future Group in 44 cities gave the brand it’s much needed top-of-the-mind awareness. These activities targeted the younger spirit and mental strength of youth for taking everything on front foot.

Maruti A-star is “attitude” personified. And what better expression of attitude than to be the one to redefine whatever the world knows? The A-Star’s upcoming all new Dictionary campaign takes a leap from this thought and extends it by defining characteristics of the generation. The A-Star dictionary campaign presents an all new definition of various words. The advertisements which redefine a set of words aim to bring forth the never say die spirit of the young and synergize it with the Maruti A-star personality. For those, with an indomitable stop@nothing attitude and the desire to carve out their own niche. In this idea, the A-Star Dictionary takes everyday words and redefines them in an A-Star sense. So, a set of 7 words get a unique A-Star spin on them – an exciting interpretation based on the product itself. An idea, that takes form over numerous executions and can be spread out to non-traditional media and topical issues easily, it becomes a format whose body language is uniquely stop-at-nothing. It is symbolic of the young India that is. Confident, Impatient and Competitive.

Jun 22, 2011

Mercedes contemplates BMW X6 competitor

Mercedes Benz is widening its chain of SUVs and a new model Mercedes Benz GLS will rival the BMW X6. Scheduled to be launched in 2014, the all new four-seater has the same characteristic features that are attributed to Mercedes Benz M Class.

The new Mercedes Benz M Class will be priced at Rs 53, 50,000 to Rs 60, 90,000. According to the latest sales statistics, there is a huge potential for an off-road model with special emphasis on the new Mercedes M class models. It is expected that the GLS will part with practicality of the 5-seater M class and go for the sporty 4-seater interior. The roof will be racier and the styling cues will be from the CLS saloon.

The all new BMW is best known for the luxury aspect and diligent performance of the auto products. The BMW X5 is available in two variants namely BMW X5 xDrive30d and BMW X5 xDrive50i at a price range of Rs 54, 09,889 - Rs 69, 50,000.

Jun 21, 2011

Honda VTR 250 bike launch in India

Rumours are on rise about the launch of a new bike by Honda Motors. Its name is Honda VTR 250. It is believed that this bike will be launched in the Indian market by the end of this year or early next year. Honda bikes might have understood the demand of 250cc bikes in Indian market with the launch of their Honda CBR 250R.

At present, there are only two such bikes in Indian market that fall in same segment with Honda VTR 250. These two bikes are Honda CBR 250R and Kawasaki Ninja 250R. Out of these two bikes, demand of Honda CBR 250R is more as Kawasaki Ninja is more expensive. The so called bike FZ 250 and R25 by Yamaha bikes are not going to enter Indian market in near future. This second bike that is being launched by Honda is sure to strength its position and maintain its dominance in the segment of 250cc bikes.

This bike has been priced competitively with Honda CBR 250R. According to the speculations in the market, the ex-showroom price of this bike is supposed to be INR 1,50,000. It is not sure about which colours will be available in this bike in India. However, in international market, this bike is available in Graphite Black, Italian Red and Pearl Sunbeam White colours. As it is a naked bike, it is supposed that it will generate good demand in the market.

Honda VTR 250 is a 90 degree V-twin bike offered by Honda bikes and it has only one major upgrade. Original versions of this bike were sold only in Canada and USA from 1988 to 1990. The model that is being launched here is naked bike whose production started in the year 1997. It was available in Asia-Pacific region only. From the year 2009, it is also available in European nations. In some countries, this bike is also called as the Interceptor.

Jun 18, 2011

Honda Glamour new launched in India

Hero Honda, India’s largest motorcycle manufacturer, launches the updated variants of their 125 cc motorcycle, Glamour and Glamour FI. Hero Honda is giving a facelift to their products and is launching upgrades of their Karizma and ZMR brands.

The new features of the Hero Honda Glamour and Glamour FI include checkered graphics, aerodynamic attachments, and trapezoidal headlights for more reflective area, new visor, stylish new cowl, muffler cover and body graphics. The Hero Honda Glamour is available at Rs 50,500 for the drum brake variant and Rs 52,500 for the disc brake variant. Hero Honda Glamour FI is available at Rs 59,500 and it is only available in disc brake option. All prices are ex-showroom, New Delhi.

Commenting on the launch, Mr. Anil Dua, Senior VP, Hero Honda said, “Ever since its launch, Glamour has been among the most stylish bikes in the deluxe segment, while the Glamour FI is seen as a pioneer because of its path-breaking PGM FI technology. The Glamour family has given a new dimension to Hero Honda’s leadership in this segment. The launch of the new refreshed versions of these two models promises to take our leadership position to an even higher level.”

Hero Honda introduces 2 new colors to Glamour, Black with Red sporty graphics and Black with frost blue metallic in addition to their existing 3 colors. The new glamour variants are available for sale across all Hero Honda outlets in India.

Jun 16, 2011

Volkswagen Jetta to launch in August

As per the recent developments in the Indian car market, German car maker, Volkswagen is all set to launch its much awaited Volkswagen Jetta in August 2011. Volkswagen Jetta will be a midsize sedan car which will compete with leading brands in India like Maruti and Ford.

The revamped version of Volkswagen Jetta is likely to be available in petrol and diesel variants. The Volkswagen Jetta will have a 2.0L TDI diesel and 1.8L TSI petrol under the hood. But the high petrol prices in India will make the diesel variant of the German car to beat its petrol counterpart in sales figures.

The new Volkswagen Jetta will offer a sportier and wavy appearance as compared to the existing model. On the other hand, the interiors of the German car will deliver high comfort and elegance and is equipped with a new dashboard and styling. The resistance rolling for tires, BlueMotion and new navigation system are the other highlights. The Volkswagen Jetta 2011 will have a DSG gearbox which will be affixed with six-speed Automatic Transmission/Manual Transmission. The 2011 Volkswagen Jetta will also be longer than the current version which indicates there is more legroom.

The Volkswagen Jetta in the midsize sedan car segment with the retouched look will make the car compete with big players like Skoda Laura, Toyota Corolla Altis and Honda Civic.

Mahindra Two Wheelers success story

Mahindra & Mahindra had a great month in May 2011, at God`s own country. M&M launched Mahindra Verito and on the other side, the company registered incredible growth of 147 percent in its two wheeler segment. The success story has given rise to rumors that Mahindra is speculating to re-launch the revamped version of Mahindra Stallio in the future.

According to reports, the vehicles launched by Mahindra in the state of Kerala have been very well accepted by the people of Kerala and this has contributed to better sales performance of the company. The models by Mahindra were not performing well in other states. A strong marketing network will enable Mahindra to dominate the auto market in Kerala. With such encouragement, Mahindra two wheelers will focus on strengthening its network in other parts of the country as well.

All the operational strategies will allow Mahindra to experiment with various new techniques and features in its products along with their marketing. It would be interesting to know that which models have contributed to great extent in writing the success story of Mahindra two wheelers in the state of Kerala. There have been reports that Mahindra’s models like Mahindra Duro, Mahindra Flyte and Mahindra Rodeo have a major role in improving the sales performance of Mahindra and Mahindra in the state. Besides, the company has opened 30 sales outlets throughout the state.

Jun 15, 2011

Audi A3 will enter India in 2014

German Automaker Audi known as high-end cars is goin to cut the tag name of price barrier of high-end cars by launching its new Audi A3 soon in India. Audi A3 is expected to be around price of Rs. 20lakh, and it will hit indian roads by year 2014. Before it was said that the car would be luxury, Audi were also planning to increase their stake in Indian Industry at the time of launching A3. And for this reason, Audi India started analysis of future prospects in Indian car market.

Also, Head of Audi India, Michael Pershcke earlier said that Audi was considering the addition of Audi A3 in its product portfolio. He also added that company was looking forward to launch luxury SUV car Audi Q3 in the Indian market by 2012.

With Audi India now executing a top down approach to launch cars in India, the first affordable Audi car which is expected to enter India will be Audi Q3 at the 2012 Auto Expo. Audi A3 will follow the launch and is going to adorn a price tag lower than that of Audi Q3. The entry level sedan car Audi A3 is going to feature front-wheel drive and will definitely provide the required thrust to compete with other German rivals like BMW and Mercedes.As for now Audi is gaining good market share with the fleet of cars which includes Audi A6, Audi Q5, Audi A4, Audi A8, Audi Q7 and recently launched Audi RS5 and Audi A7.

Jun 14, 2011

Upcoming New cars in India

Current situation in Indian automobile market suggests that car manufacturers all across the globe are eyeing on India as perfect spot for expanding their market. With Indian economy being an emerging one, global as well as local car makers want to acquire good share for its products. Keeping this idea in mind, big players like Ford, Nissan and Volkswagen are planning to launch their sedan cars in India. As per sources, the global car company which is expected to launch its product in India within couple of weeks is American automaker Ford.

Expected to make re-entry with new version of old Ford Fiesta in July, Ford India is in no mood of compromise at any cost. With Ford India working hard in publicizing new Ford Fiesta 2011, the car is expected to create same charisma as delivered by its forerunner. Built specifically for Indian consumers, Ford India recently revealed a set of specifications which will be added in the Indian version of Ford Fiesta. The new Ford price is yet not been disclosed by the company, but this Ford Fiesta sedan is expected to be adorned with a price tag above its successor Ford Fiesta Classic.

Another global car maker which is standing in-line after Ford is the Japanese multinational car maker Nissan. Nissan is expected to launch its newest invent Nissan Sunny sedan car in September this year. The V-platform sedan car will be launched in both diesel and petrol variants, owing to the increasing demand of diesel cars in India. Nissan Sunny is expected to offer tough competition to other cars already present in the entry level sedan segment like Honda City, Maruti SX4, Ford Fiesta and Fiat Linea. With Nissan Sunny price being speculated as Rs. 6.8 lakh, the car is going to create good market share for the Japanese Motor company.

It is worth mentioning that Indian car market is going to witness large number of sedan cars entering in between the months of August-October and Volkswagen is also going to join the bandwagon with its sedan car Volkswagen Jetta. German car maker Volkswagen is expected to launch the refurbished 2011 Volkswagen Jetta in August, 2011. It is worth mentioning that sales figures of Volkswagen’s another invent Volkswagen Vento recently surpassed Korean car maker’s Honda City. With company eyeing on creating same form, 2011 Volkswagen Jetta price is still un-wrapped by the company.Now, with three big names competing in India car market with their upcoming cars, the winning criteria will depend on three main points i.e. price, mileage and comfort.

Jun 9, 2011

Speculation Time for TVS Motor

The third largest two wheeler company in India- TVS Motor acclaimed that it expects that the sale of its two wheelers will increase by 14% during the financial year 2011-12 and with this company is also speculating to launch two new models of two wheelers in market by the end of this year.

This was disclosed by Mr. H.S. Goindi, TVS Motor, President, Marketing. According to him there is continuous growth in demand of TVS two wheelers in market though not equivalent as compared to last year. He also added that the present growth ranges between 13 to 14 percent which according to TVS Motor Co. will slightly increase more in the coming future.

According the financial statements presented by the TVS Motor Co. for the year 2010-11 company has shown an increase of 33.17 percent as compared to last financial year 2009-10. In reply to a question regarding launch of any new two wheeler in market Mr. Goindi said that company is in process of launching two new two wheelers in market this year of which one will be a scooter and the other one would be a motorcycle. However he further refused to share more details about their future plans. As is known TVS Motor Co had already announced that it will make its re-entry in electric scooter in India during this year. To re-enter in scooter market company had already launched 50 electric scooters to carry out the test drive. Prior to this company in 2008 had launched TVS Scooty Teenz electric scooter in market targeting the sale of 40,000 units per year in the India bike market. TVS Scooty Teenz Price In India was Rs. 29,700/- only. Although in the starting month of its launch TVS Scooty Teenz was open heartedly accepted by the youth especially by the college going girls but any how suddenly its demand deteriorated and TVS Motor had to stop its production.

BMW opens new service center in Goa

BMW India announced the opening of Bavaria Motors, its new dealership facility in Goa. Bavaria Motors brings to Goa BMW standards of sales and service and the same international experience as any BMW dealership worldwide. The showroom and workshop of Bavaria Motors are located at Verna Industrial Estate, Salcete, Goa. The dealership is headed by Mr. Vishal Agarwal, Managing Director, Bavaria Motors.Dr. Andreas Schaaf, President, BMW India said, “BMW has achieved leadership in the luxury car segment in India.

A decisive factor in maintaining this leadership is the development of the BMW dealer network of international standards at important commercial centers across the country. Goa is the smallest but one of the fastest developing states in India and will play an important role in BMW’s market offensive in India. With the launch of Bavaria Motors, the 24th BMW facility in India, we will set the new standard in the premium car market in the region and provide high quality services to our customers and prospects in Goa and the Konkan region.”Spread over 18000 sq ft, the new dealership has an ultra-modern showroom integrated with an after-sales service facility featuring service bays and a spare parts inventory.

The design of the showroom is based upon Reception at the Car (RATC) and Urban Street Display concept which is a signature BMW layout with a consultation lounge, sales and after sales desk close to the display area. The showroom can display up to 8 cars and the workshop is equipped with 7 service bays that can serviceup to 28 cars per day. Mr. Vishal Agarwal, Managing Director, Bavaria Motors said, “BMW is among the most coveted premium brands and symbolizes dynamic and progressive people.

We believe that the foundation of our partnership with BMW India is based on bringing very high standards in sales and service of premium automobiles. We are proud to extend our long standing relationship with BMW India and are fully committed to provide premium brand experience to our clientele in Goa.” The dealership will employ around 25 people. As with every other BMW dealership, Bavaria Motors Goa has provided its staff intense training in management of sales, service, spare parts and business systems to ensure customers receive best-in-class pre and post sales ownership experience. A team of service engineers have also been trained at BMW’s training centers in Singapore, Malaysia and Germany.

Jun 7, 2011

Honda second plant opened in Rajasthan

To continue with its leading position in the Indian two-wheeler market, Honda Motorcycles and Scooters India has inaugurated its second manufacturing plant in Tapukara, Rajasthan. The new plant will help Honda to supplement its production capacity to meet the increasing customer demand without much delay.

The new unit, spread across 2.4 lakh sq. mts. and built at a cost of Rs. 460 Cr. , has the initial capacity of 6 lakh units and Honda will double it by 2012 by investing Rs. 400 Cr. more. It will provide employment to around 3200 people for manufacturing.

With such steps Honda is trying to rejuvenate its position after the separation from the Hero group. It also has plans of setting the third plant spread over 3.5 lakh sq. mts. , in Narsapuram, Karnataka by 2013 with an investment of Rs. 1000 Cr, producing 12 lakh units per annum. Both these setups will help Honda reach an annual production capacity of 40 lakh units in 2013.

The new plants would definitely reduce the long waiting time for the customers of Honda Bikes including those of Honda Activa and Honda CB Twister as Tapukara plant will produce that two and also Honda CBR 250R. The customers are also going to benefit the improved products and improved service quality as:

Referring to HMSI's competition with the Honda Group's erstwhile joint venture partner Hero Honda, President and CEO Keita Mr. Muramatsu said they were not planning to match the latter's production.

“We will focus on improving our products and give improved service quality to become a market leader in India.

Honda is also planning to grab the semi-urban and rural areas as:

According to HMSI Vice-President (Sales, Marketing and Corporate Affairs) N. K. Rattan, “We are also focusing on increasing our reach, particularly in semi-urban and rural areas”.

Tata Motors sells 4 Lakh sedans

Time for celebration for Tata Motors! Tata Motors India has just touched the mark of selling four lakh sedan car in the country. The first sedan car,Tata Indigo launched by Tata Motors in India was in early 2000’s. And since then there is no looking back for Tata in terms of cars in India. From the year of 2000, numerous kinds of sedan cars came in the market, but Tata made sure that its sedan made impressive sales, which could give them a reason to celebrate.

However, as far as the Tata’s Indigo sedan car is concerned, it surely deserved all the success it got. There were many models of Indigo which were introduced by Tata, which included Tata Indigo with intercooler and turbocharger, Indigo CS with the TDI engine, Indigo DICOR with CRDI engine, Indigo XL with the DICOR engine and Indigo CS with the DICOR engine. Here, Indigo XL with the DICOR engine had a very responsible petrol engine, which churned out the power of 100 bhp.

In the year of 2009, Tata Motors expanded its Indigo range by adding on Tata Manza that comes in both diesel engine and petrol engine. Tata Indigo Manza supported Tata in accelerating the car sales by 5 lakh units since the launch.

Jun 4, 2011

General Motors delays Chevrolet Beat Launch

The American Multinational Automotive Corporation’s Indian subsidiary- General Motors India had announced the launch of Chevrolet Beat Diesel in June 2011. The release has been further delayed to July, 2011. It was earlier reported that General Motors India was going to launch its small car in diesel variant by June, 2011. The reason behind the delay was not disclosed but resources reported that it is due to the recent strike at its manufacturing facility.

Yet another petrol price hike scheduled in the next couple of weeks will have General Motors India rolling out the new Chevrolet Beat Diesel in the first week of July, 2011. Chevrolet Beat diesel is expected to deliver a mileage of 26kmpl which is 1km more than Tata’s Indica Vista which is offering mileage of 25kmpl.

Thus Chevrolet Beat Diesel is going to be India’s most fuel efficient hatchback car. However, there will be some competition after the king of small cars Tata Nano launches next year. According to sources, General Motors earlier had pumped in $230 million for the establishment of new diesel engine unit having a capacity of 1.6 lakh units per annum. That is not all; as GM will release six new car models by 2012 which is going to include cars of all segments.

Jun 3, 2011

Ford Fiesta to launch in July

The latest updates in Indian car market shed light on the launch of Ford`s latest invent-the all new Ford Fiesta in July 2011. Major car companies are rolling out their old cars and revamping them with new accessories. Ford India joins the band wagon with the Ford Fiesta 2011. Reports state that New Ford Fiesta was first unveiled at a mall in mid April.

According to reliable sources, Ford India has installed a high-tech environment in which the display area exhibits the experience one witnesses while driving the new Ford Fiesta. The car has motion-sensing monitor which includes comprehensive details like the new Ford Fiesta. Also of importance is the fact that Ford India is the first automobile company to utilize such a mechanism for providing complete information regarding the car. Besides, the company has also received low grades earlier for delaying the launch.

Ford India earlier organized a photography contest last week wherein the winner was awarded good amount of money for clicking the best picture of the New Ford Fiesta displayed in the mall. As part of brand promotion, the company is hosting a fashion show in which the product design was showcased. It is worth mentioning that Ford India did everything other than launching its latest invent, “Ford Fiesta 2011”.

Jun 1, 2011

Yamaha to bring Scooters in 2012

After enjoying the taste of incredible success in the Indian bike market, the legendary two-wheeler company Yamaha Motors from Germany is expected to introduce scooters in India. There are reports that Yamaha is going to launch wide range of Yamaha Scooters In India by the year 2012.

Recent reports suggest that Mr. Jun Nakata, Yamaha Motor India Director and Chief Sales Officer said that Yamaha owes the huge share in the scooter market in United States and various European countries. At present the company is said to be focussing on the study of the market situation in India before its entrance. According to one other source, Yamaha is expected to make its entry in Indian market by 2012 and would start the production at its plants located at Surajpur and Faridabad. Accordingly Yamaha is expected to pump in $10 million by 2012 to boost up its scooter production to one million.

The scooter market in India is mainly dominated by legendary companies like Bajaj Autos, Honda, TVS, Suzuki. All these companies have introduced their products in market, all with updated and advance technology to give tough competition to each other. At this time the announcement of Yamaha to enter in the scooter market in India will definitely set commotion among these companies. Yamaha is expected to introduce the same kind of Yamaha Scooters In India which it has introduced in the markets of other foreign countries. The major scooters from Yamaha are Yamaha Fino, Yamaha BWs, Yamaha Spark, Yamaha Nouvo.

Yamaha Fino is reported to be the perfect combination of stylish looks with powerful performance. After making its remarkable presence in various countries it will be one of the scooters which Yamaha will be introducing in the Indian market. The price of Yamaha Fino in Indian Rupees is expected to remain around . 45,000/-.

Yamaha BWs with its presence will add a new taste to commuting. The new Yamaha BWs is a gearless scooter and its price is hoped to be around Rs. 60,000/-.

Yamaha Spark, as the name suggests Yamaha Spark will sparkle the eyes of users with happiness with its powerful performance. The price of Yamaha Spark in India is still undisclosed but it should be around Rs. 50,000/-.

Yamaha Nouvo, is designed keeping the demands of college going youth in mind. The scooter is equipped with 135 cc engine. The price of Yamaha Nouvo in India hopefully would be Rs. 60,000/-.

The launch of these Yamaha Scooters In India in the year 2012 will definitely bring a revolution in the Indian Scooter Market and hopefully the Yamaha scooters would bring back the scooter craze in India.

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