Force Motors ventures into the Personal Vehicle space with the launch of its new SUV ‘Force One’ in Mumbai. It was unveiled in Mumbai in the presence of Dr. Abhay Firodia, Chairman, Force Motors; Mr. Prasan Firodia, Managing Director, Force Motors. Amitabh Bachchan, the ‘Force One’ brand ambassador was also present on the occasion.
On the occasion, Mr.Prasan Firodia Managing Director, Force Motors Ltd mentioned, “The designers and engineers working on the ‘FORCE ONE’ had a tough brief to develop an SUV for the discerning Indian buyer. Technologically advanced, great road presence, excellent ride and handling, immense space creating comfort at a very competitive price are some of the features we have focused on. This is an SUV tailor made for the Indian customer.”
Force One has already created a buzz in the Indian Market. This sturdy, sporty SUV is ideal for Indian roads; it is a unique blend of style, power and ruggedness. It is designed to provide new age comfort with features like driver information system, cruise control, audio control mounted on steering, dual AC vents for each row. It will also have electrically operated OSRVM with side indicators and plush leather seats. The ride and handling is designed by Lotus Engineering UK. The Power train is made under license from Daimler AG Germany. Its engine capacity is 2.2 Ltr and the onboard electronics is audited and validated by Mercedes-Benz Technologies.
Force Motors over the last more than half century has emerged in producing top quality engines with best in class fuel economy. Its top quality engines, chassis suspension excellence has produced highly acclaimed light commercial vehicles and multi utility vehicles. The venture into SUV is based on rich experience, in depth technological knowledge and first class manufacturing infrastructure.
The turbo charged 2.2 FM Tech Engine beats faster than any other SUV in its segment. It top speed goes upto 160 kmph that promises a thrilling experience. It will be made available in four metallic clear coats and one white. The interior panels have a wood finish that imparts it elegance and style.
Speaking on having Amitabh Bachchan as Brand Ambassador, Dr. Abhay Firodia, Chairman, Force Motors said, “We are happy to have Mr. Bachchan as the Brand Ambassador for Force One. He is a perfect catalyst, to communicate the brand attributes, and also to enthrall the customers through his persona and elegance. The personality he projects and the values he represents in the minds of Indians perfectly complement the ‘FORCE-ful’ personality of our new SUV”.
Mr. Bachchan on the occasion mentioned, “It is an honor and privilege to be associated with Force Motors, a pioneer in the Auto Industry in India specializing in the field of light commercial vehicles, and now entering into the personal vehicles arena. I wish them success in their new endeavor.”
On the occasion, Mr.Prasan Firodia Managing Director, Force Motors Ltd mentioned, “The designers and engineers working on the ‘FORCE ONE’ had a tough brief to develop an SUV for the discerning Indian buyer. Technologically advanced, great road presence, excellent ride and handling, immense space creating comfort at a very competitive price are some of the features we have focused on. This is an SUV tailor made for the Indian customer.”
Force One has already created a buzz in the Indian Market. This sturdy, sporty SUV is ideal for Indian roads; it is a unique blend of style, power and ruggedness. It is designed to provide new age comfort with features like driver information system, cruise control, audio control mounted on steering, dual AC vents for each row. It will also have electrically operated OSRVM with side indicators and plush leather seats. The ride and handling is designed by Lotus Engineering UK. The Power train is made under license from Daimler AG Germany. Its engine capacity is 2.2 Ltr and the onboard electronics is audited and validated by Mercedes-Benz Technologies.
Force Motors over the last more than half century has emerged in producing top quality engines with best in class fuel economy. Its top quality engines, chassis suspension excellence has produced highly acclaimed light commercial vehicles and multi utility vehicles. The venture into SUV is based on rich experience, in depth technological knowledge and first class manufacturing infrastructure.
The turbo charged 2.2 FM Tech Engine beats faster than any other SUV in its segment. It top speed goes upto 160 kmph that promises a thrilling experience. It will be made available in four metallic clear coats and one white. The interior panels have a wood finish that imparts it elegance and style.
Speaking on having Amitabh Bachchan as Brand Ambassador, Dr. Abhay Firodia, Chairman, Force Motors said, “We are happy to have Mr. Bachchan as the Brand Ambassador for Force One. He is a perfect catalyst, to communicate the brand attributes, and also to enthrall the customers through his persona and elegance. The personality he projects and the values he represents in the minds of Indians perfectly complement the ‘FORCE-ful’ personality of our new SUV”.
Mr. Bachchan on the occasion mentioned, “It is an honor and privilege to be associated with Force Motors, a pioneer in the Auto Industry in India specializing in the field of light commercial vehicles, and now entering into the personal vehicles arena. I wish them success in their new endeavor.”
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