Toyota announced that bookings for the Fortuner will reopen on Jan 1 2011. The bookings were last reopened in July 2010 for a period of one month. The Fortuner launched in Aug 2009 has since sold more than 15000 units acquiring 57% market share in the mid SUV segment. To meet the high demand, the company had increased the production of the Fortuner to more than 950 units per month from the initial 500 units per month.
“The impressive sales recorded by the Fortuner speak of how well it has been received by our customers. Competitive price, powerful engine, exterior styling and a fulltime 4WD makes it a popular buy among SUV owners. The Fortuner has been widely accepted by the masses - individuals, families, corporates and businessmen. The current backlog of around 3000 units will be cleared in about three months. We thank our customers for the unprecedented response received and for being patient through the waiting period .We look forward to serving them.”