Mercedes-Benz India announced a remarkable year-end sales performance for 2010. The company has sold 5819 cars from Jan – Dec 2010 which is a growth of 80% over 2009 (3250 units in 2009). The key growth drivers were the E–Class with 2490 units (2009=1024units), C-Class with 2070 units (2009= 1579 units) as well as the SUV range comprising the M-Class, GL-Class and the R-Class with 523 units (2009= 140units).
The best ever December was also recorded by the company with 710 units being sold as wholesale by Mercedes-Benz India. The key products that contributed to this growth were the E-Class with 371 units sold (136 units in December 2009), the C-Class with 141 units sold (133 units in December 2009), followed by 127 units of the SUV segment- comprising M-Class, GL-Class & the R-Class-(15 unit of M-Class in December 2009).
Mercedes-Benz’s strategy for the Indian market have been focused upon offering a comprehensive product portfolio, delivering the highest value to the customer as well as ensuring world class sales, after sales and vehicle ownership experience. These initiatives coupled with aggressive product launches and network enhancement to smaller towns and cities have reinforced the strong traction with Indian market in 2010.