Honda CB Unicorn Dazzler: New Bikes by Honda in India

Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), the 100% owned 2-wheeler subsidiary of the Honda Motor Company, Japan - the world's largest manufacturer of 2-wheelers, today launched its Honda CB Unicorn Dazzler bike. Honda entered in the Motorcycle market in India in 2004 with the introduction of Honda Unicorn (now CB Unicorn).

Honda CB Unicorn has been refreshed regularly to meet the diversified needs of customers. With one of the most refined engine in the segment, Honda CB Unicorn has created a very premium image among the mature male customers. Honda CB Unicorn will continue to exist in the segment. The Honda CB Unicorn Dazzler that we have launched today is a step further towards adding more value to the much-admired model.

Living up to the style aspirations of Indian two-wheeler customers, the Honda CB Unicorn Dazzler offers aggressive styling, advanced equipments, blistering performance, impressive mileage of 60 kmpl*, comfort and convenience. The bike has aggressive style with floating side cowl, aggressive front, screenless front cowl, 110/80 wider rear tyre and half-chain case. Other attractive features include: two-tone seat, new design mirror, handle bar weights, 3D emblem, digital meter and front & rear disc brake.

Various advanced equipments have been added in the bike which makes it the best in its segment. Powered with 150cc reformed engine, the bike delivers excellent performance with 14 BHP power. It is equipped with tubeless tyres and alloy wheels and offers best pick-up and mileage combination in the segment. CB Unicorn Dazzler will deliver a mileage of 60 kmpl*. The bike is equipped with maintenance free battery & viscous air filter for more convenience. Strictly adhering to the BS-III norms, it is environment friendly like all other Honda products.

The Honda CB Unicorn Dazzler price for ex showroom Delhi is Rs. 62,900. The CB Unicorn Dazzler will be available to the customers by the end of May, 2010. The bike will be available in four attractive colours - Armour Gold Metallic, Pearl Nightstar Black, Sword Silver Metallic and Pearl Siena Red. Present at the launch event were: Mr Atsushi Amataka, President, Honda R&D India; Mr Shinji Aoyama, CEO & President, HMSI; along with Mr N.K. Rattan, Operating Head – Sales & Marketing, HMSI.

Honda CB Unicorn Dazzler Price & Features:
- Honda CB Unicorn Dazzler price is Rs. 62,900 (ex showroom Delhi).
- Powered with 150cc reformed engine
- comes with aggressive styling, advanced equipments, blistering performance.
- Has impressive mileage of 60 kmpl*.
- Maintenance free battery & viscous air filter for more convenience
- Other attractive features include: two-tone seat, new design mirror, handle bar weights, 3D emblem, digital meter and front & rear disc brake.
- Available in 4 attractive colours – Armour Gold Metallic, Pearl Nightstar Black, Sword Silver Metallic and Pearl Siena Red.

Source: Honda Motorcycle & Scooter India Pvt. Ltd

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First Look: New Volkswagen Sedan For India

Today Volkswagen released the first sketch of its new Sedan that is slated to hit the Indian roads later this year.

It has been specifically designed for India and will be manufactured in Volkswagen’s state of the art plant at Chakan, Pune.

It will no doubt carry the Volkswagen DNA of German Engineering which is innovative technology, safety, stability sturdiness and tailored to the requirements of the Indian consumer.

Its authentic and elegant design coupled with its innovative features and driving dynamics will set benchmarks in its class and will act as a key brand pillar for Volkswagen to stimulate its growth in the country.

This new Sedan will be in addition to Volkswagen’s already existing product line which includes the Passat, Jetta, Touareg, New Beetle, Phaeton and the very recently and successfully launched New Polo.

Volkswagen, the largest carmaker in Europe sells its broad model range from the Fox to the Phaeton in more than 150 countries worldwide. Volkswagen currently offers the Volkswagen Jetta and Passat, assembled in Aurangabad for the Indian consumers. Also available on sale now is the iconic New Beetle, the powerful SUV Touareg, Phaeton and the New Volkswagen Polo.

Source: Volkswagen India

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Hidesign To Have Infibeam As eCommerce Partner

India's leading leather brand, Hidesign, has partnered with Infibeam.com to revamp its online presence in India. Through the new alliance, Infibeam.com's technology platform will power http://hidesign.com offering a wide range of merchandise for men & women. As part of the agreement, Infibeam.com will also manage the eCommerce infrastructure, and search engine optimization for the site.

Speaking on the alliance, Mr. Vikas Kapur, International Director, Hidesign, who oversees Hidesign's website and e-marketing initiatives said "Hidesign's online website caters to a clientele that is diverse and distributed across the globe. We are delighted to launch a brand new website in association with our eCommerce partner Infibeam.com. Some of the highlights of the new website include an information rich shopping experience, search engine friendliness, and most important of all easy navigation & checkout." He added, "The fresh look & feel is true to our identity as a global fashion brand. The new website also includes a unique section presenting the history and timeline of Hidesign through a nice visual sketch."

On the launch of the new website, Mr. Ajay Chandra, VP Brand Stores, Infibeam.com, added, "Hidesign is one of the foremost Indian luxury brands renowned internationally. We are proud to announce our partnership with Hidesign to run their online website using Infibeam's eCommerce technology. The awesome collection of leather products from Hidesign with high resolution images on the site are a treat for the fashion connoisseurs around the world.

The store selection includes workbags for the office, totes for the new age woman, travel bags and stylish wallets. The leather goods & accessories from Hidesign also come in various shades of colors such as red, bronze and bottle green in addition to the classic black. The online store will help customers choose from a wide range of our bags, wallets and accessories. Through the online store, customers will also be able buy or gift Hidesign gift vouchers which are redeemable at all Hidesign's offline stores. Currently, the website caters only to Indian customers but will be opened up for international market in the next three months.

The incomparable quality of Hidesign products with the user friendly shopping experience on the website, makes the store, one of a kind. The online store is bound to augment the choices for leather goods shopping. Check out the Spring Summer 10 Collection on the site.

About Hidesign.com:
Hidesign is a leading leather goods manufacturer, founded by Dilip Kapur at Puducherry in 1978. Hidesign had its roots from a two-man workshop and is today, a company of 3,000 spread all over the world. In the past 30 years, it has remained focused on innovation, based on the heritage of craftsmanship. The brand currently operates over 50 stores in India and about 10 stores overseas.

About Infibeam.com:
Infibeam.com owns and operates an e-commerce retail portal www.infibeam.com as well as customized products portal www.picsquare.com. The company also provides e-commerce and interactive marketing services to brands, retailers and media companies in India and internationally.

The company's technology services include e-commerce engine with a set of configurable features that enables Web store functionality, such as product presentation, merchandising, shopping cart, and checkout. It also offers Web store management tools to manage the Web stores administration, product and catalog content, and reporting; Web infrastructure and managed hosting; order management and processing; and reporting and analytics services.

In addition, the company provides fulfillment services, customer care services, interactive marketing services, and online advertising and design services. Infibeam.com was founded in 2007 and is headquartered in Ahmedabad, Gujarat.

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Honda CB Unicorn Dazzler Bikes Launched in India

Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), the 100% owned 2-wheeler subsidiary of the Honda Motor Company, Japan - the world’s largest manufacturer of 2-wheelers, today launched its CB Unicorn Dazzler bike. Honda entered in the Motorcycle market in India in 2004 with the introduction of Unicorn (now CB Unicorn).

Honda CB Unicorn has been refreshed regularly to meet the diversified needs of customers. With one of the most refined engine in the segment, CB Unicorn has created a very premium image among the mature male customers. Honda CB Unicorn will continue to exist in the segment. The Honda CB Unicorn Dazzler that we have launched today is a step further towards adding more value to the much-admired model.

Living up to the style aspirations of Indian two-wheeler customers, the Honda CB Unicorn Dazzler offers aggressive styling, advanced equipments, blistering performance, impressive mileage of 60 kmpl*, comfort and convenience. The bike has aggressive style with floating side cowl, aggressive front, screenless front cowl, 110/80 wider rear tyre and half-chain case. Other attractive features include: two-tone seat, new design mirror, handle bar weights, 3D emblem, digital meter and front & rear disc brake.

Various advanced equipments have been added in the bike which makes it the best in its segment. Powered with 150cc reformed engine, the bike delivers excellent performance with 14 BHP power. It is equipped with tubeless tyres and alloy wheels and offers best pick-up and mileage combination in the segment. Honda CB Unicorn Dazzler will deliver a mileage of 60 kmpl*. The bike is equipped with maintenance free battery & viscous air filter for more convenience. Strictly adhering to the BS-III norms, it is environment friendly like all other Honda products.

The price for ex showroom Delhi is Rs. 62,900. The Honda CB Unicorn Dazzler will be available to the customers by the end of May, 2010. The bike will be available in four attractive colours - Armour Gold Metallic, Pearl Nightstar Black, Sword Silver Metallic and Pearl Siena Red. Present at the launch event were: Mr Atsushi Amataka, President, Honda R&D India; Mr Shinji Aoyama, CEO & President, HMSI; along with Mr N.K. Rattan, Operating Head - Sales & Marketing, HMSI.

Source: Honda Motorcycle & Scooter India Pvt. Ltd

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Mercedes-Benz Launches CGI Engine & Mercedes-Benz C200 Car in India

Mercedes-Benz unveiled its roadmap for gasoline engine technology in India. "The CGI technology heralds a new era in gasoline engines with improved output, optimized consumption and even more impressive emission statistics" commented Prof. Dr.-Ing. Bharat Balasubramanian, Vice President Product Innovations & Process Technologies, Group Research & Advanced Engineering, Daimler AG, speaking to media persons at the launch event.

The CGI technology makes its debut in the C-Class. Dr. Wilfried Aulbur, Managing Director and CEO of Mercedes-Benz India explained the rationale: "The C-Class is in most cases the first touch point of customers with our brand. Mercedes-Benz stands for exciting products and cutting edge technologies; what better way to reinforce this promise than by offering the C 200 CGI as the harbinger of the CGI revolution in gasoline engines!"

The CGI technology is the first of its kind in the world to use sophisticated petrol direct-injection engine with spray guided combustion process. CGI engines use piezo-injectors (also seen on the global F700 DiesOtto concept presented by Daimler AG). With the new technology, the engine can run with high excess air and thus offer excellent fuel efficiency. Thanks to multiple injection, it is for the first time possible to extend this lean-burn operating mode to higher rpm and load ranges too.

Among the most important components of this innovative direct petrol injection system are the fast-acting piezoelectric injectors. They have nozzles which open outwards to create an annular gap just a few microns wide. This gap shapes the fuel jet and produces a uniform, hollow-cone-shaped spray pattern. The microsecond response times of the piezoelectric injectors provide the basis for delivering multiple injections per power stroke, and thus for lean-burn operation. By allowing flexible and efficient control of the combustion process they play a key part in ensuring the engine's outstanding fuel efficiency. The engine’s innovative injection procedure makes for much better fuel and thermodynamic efficiency than the wall-guided combustion process previously employed with direct injection.

Mercedes-Benz has replaced the previous 4-in-line KOMPRESSOR Technology with the world's first spray-guided direct petrol injection. Thus in the C-Class, the C 200CGI replaces the C 200 Kompressor in the model range. The C 200 CGI BlueEFFICIENCY equipped with the new engine technology consumes just 11.4 km /litres of fuel knocking 0.78 litres off the values of the C200Kompressor. CO2 emissions are also reduced from 215g/km to 201 g/km. The debutante offers an output of 137kW at 5600rpm (approx. 5% increase over the C 200Kompressor). At the same time it offers increased bottom-end torque of 285 Nm at 2400-4000 rpm (C 200Kompressor = 240 Nm @ 3500 - 4500rpm ). Thus the C 200CGI is keenly tuned in with the environmental objectives of lower emission at the same time becoming even more pleasurable to drive, more sporty and quick.

As well as an exciting design and hallmark Mercedes refinement, the Mercedes-Benz C-Class displays state-of-the-art technology such as the AGILITY CONTROL package with selective damper control and the PRE-SAFE system with anticipatory occupant-protection measures. Furthermore, independent studies confirm that the C-Class has the highest resale value in the medium-size category, while the latest breakdown statistics compiled by the ADAC (German Automobile Association) reveal that it is the most reliable car in its class.

The Mercedes-Benz C200 CGI is priced at Rs. 26.25 Lacs Ex-showroom Mumbai. ( Ex Delhi is 28.98, Ex-Bangalore = 29.23 )

Source: Mercedes-Benz India

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GM India Launches Chevrolet Aveo CNG Car in Indian Market

General Motors India today launched the CNG version of its Chevrolet Aveo mid-size sedan at a ceremony presided over by its President and Managing Director Mr. Karl Slym. The Chevrolet Aveo CNG is a bi-fuel vehicle with a full-size petrol tank that is one of the most environmentally friendly cars available in India.

Speaking on the occasion, Mr. Slym said, "The launch of the Aveo CNG is a testament to the importance that GM India attaches to green technology and environmentally friendly mobility solutions. Its running cost is approximately 54 percent lower than a similar vehicle powered by petrol and 25 percent lower than a similar vehicle powered by diesel. Because of the lower operating economics and the growing number of CNG stations being built across India, this new offering is expected to appeal to both individual and fleet customers. Under normal driving conditions, the Aveo CNG has a range of 180 to 200 kilometres on a full tank of CNG and is BS IV compliant."

The Chevrolet Aveo CNG is equipped with next-generation computer-controlled CNG injection technology from Italy. In an industry first, all "critical to quality" CNG kit components are fitted at the factory - including the CNG injectors, selector switch, modified wiring and suspension - to ensure high-quality and trouble-free service. In addition, the body is reinforced to carry the additional mass of the cylinder. Sequential injection represents the most advanced level of evolution of CNG kit technology. The ECU (Electronic Controller Unit) calculates the opening times of the injectors for each cylinder and acts separately on each gas injector with the highest precision.

New Chevrolet Aveo CNG Car Features include:
1. The sequential injection kit offers precise fuel delivery control through electronic injectors, ensuring efficient combustion.
2. The engine offers stable performance in CNG mode.
3. The Aveo has a CNG-compatible engine. Hardened valve seats and anodized pistons are used in the proven 1.4-litre VGIS (Variable Geometry Intake System) petrol engine. This ensures no engine damage or reliability issues in CNG mode.
4. Minimum service is required owing to the Aveo CNG's advanced electronic operation.
5. The suspension has been reinforced to support the additional mass of the CNG cylinder in the trunk.

GM India engineers have done extensive testing and validation of the Aveo CNG. The Chevrolet Aveo CNG comes with a three-year/100,000-km standard warranty, which is an industry first in the mid-size sedan segment, and a service interval of 5,000 km or six months (whichever comes first). During the run of the Aveo in pure CNG mode will not impact the vehicle warranty.

It may be recalled that the Chevrolet Aveo finished first in its segment in the prestigious J.D. Power Initial Quality Study (IQS) two years in a row because of its class-leading quality attributes. It has also been rated best in class in terms of fuel economy by journalists across the country. In addition, the Aveo has won several awards since its introduction.

The Chevrolet Aveo is a global product that incorporates the latest technology and meets the highest standards of quality. It has been re-engineered for India based on extensive testing across the country to meet the specific needs of local customers, driving conditions and regulations. Its class-leading performance and long list of features make it an ideal city car. The Aveo is being sold in more than 140 countries around the world, including several European markets and the United States.

Source: General Motors India

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First Harley-Davidson India Headquarters Now in Gurgaon

The iconic bike maker Harley-Davidson announces the India headquarters at Gurgaon. The initiative was taken, in a bid to establish itself firmly in the country.

Speaking on the matter, Harley-Davidson India Managing Director Anoop Prakash said "The establishment of Harley-Davidson India's permanent headquarters marks an important milestone for us... With bookings now open, we are looking forward to opening our showrooms and beginning deliveries starting next month, and initiating a new era of motorcycling in India".

US Ambassador to India Timothy J Roemer was the guest of honor at the event. The company had started its bookings from April, for 12 motorcycle models from its 2010 line up to be sold in India. The bikes will be priced between Rs 6.95 lakh and Rs 34.95 lakh (ex-showroom New Delhi). Harley-Davidson will start delivery of the motorcycles from June.

In addition to the launch of the headquarters, Harley-Davidson plans to set up dealerships in New Delhi, Mumbai, Bangalore, Hyderabad and Chandigarh.

By: Amrith K.A.

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Infibeam Embarks on The Books Quiz Contest

Infibeam.com announces 'The Books Quiz' Contest for book lovers. The contest questions will be posted on a daily basis. Participants are required to post the correct answer to be eligible for the lucky draw.

The Books Quiz Contest will follow the daily quiz pattern. Fascinating questions pertaining to books from diverse genres will be posted on the Infibeam wall on Facebook. Participants that know the correct answer will have to post their replies on the Infibeam wall. One lucky winner will take home a surprise gift that will make him/her come back for more. Yes, the Books Quiz Contest is at its enticing best.

Simple, straightforward and twisted questions will be an integral aspect. So, if you think you are an ardent reader, do participate in the quiz. The Books Quiz Contest is a no frills and full fun platform. Play on and get lucky to be the winner of the surprise goodies in store.

About Infibeam.com
Infibeam.com owns and operates an e-commerce retail portal www.infibeam.com as well as customized products portal www.picsquare.com. The company also provides e-commerce and interactive marketing services to brands, retailers and media companies in India and internationally.

The company's technology services include e-commerce engine with a set of configurable features that enables Web store functionality, such as product presentation, merchandising, shopping cart, and checkout. It also offers Web store management tools to manage the Web stores administration, product and catalog content, and reporting; Web infrastructure and managed hosting; order management and processing; and reporting and analytics services.

In addition, the company provides fulfillment services, customer care services, interactive marketing services, and online advertising and design services. Infibeam.com was founded in 2007 and is headquartered in Ahmedabad, Gujarat.

Read more »

New Bajaj Discover 150cc Bike Launched in India

Riding high on the success of 100cc Bajaj Discover DTS-Si and to strengthen its presence in commuter segment, Bajaj Auto today launched the new Discover 150. With the promise of "More Excitement per Litre", this new model is all set to thrill riders with an exciting ride feel, exciting features as well as exciting mileage and value proposition. The Discover 150 is the first bike in the ‘Commuter Sports' segment which offers the utility of a commuter bike combined with the performance, style and features of a sports bike to bring in a renewed passion for biking.

The New & Powerful 150cc 13 PS DTS-i engine not only delivers outstanding power and pickup at the slightest twist of the wrist but also ensures excellent on-road mileage of 65 kmpl - equal to most other 100cc's. Bajaj R&D has really toiled to bring two opposites together i.e. mileage and power. Never before has any bike delivered such true 150-cc performance with a fuel efficiency to keep the customer smiling all the way.

The new Bajaj Discover 150cc has also been loaded with exciting premium features such as:
- 5 speed gear-box for superior performance
- Electric Start as a standard for quick hassle free starting
- Nitrox Suspension for highest level of comfort even on rough roads.
- Disc-brake
- Wider-rear tyres for better road grip.

Commenting on the launch, S. Sridhar, CEO (2 wh), Bajaj Auto said, "Discover 100 took market by a storm with its launch last July. In this short span of time the Discover 100 is already one of the largest selling models in the motorcycle market with current volumes averaging 75,000 pm. With the new Discover 150, we are instilling a fresh momentum and adding riding excitement to the overall Discover portfolio.

He further added that the new Discover is all set to be a pleasure to the commuter's pocket both in terms of purchase as well as operating cost.

Bajaj Discover 150 comes at an amazing prices of Rs.46.000/- (ex-showroom price, Delhi) and will be launched in a phase-wise manner across the country. The bike is future proof as it adheres to the latest BS III emission norms.

Discover is one of the largest selling brands in the Indian motorcycle market with more than 650,000 owners of Bajaj Discover 100 bikes in a short span of time. For the financial year 10-11, Bajaj Auto has a sales target of 4 million vehicles including 3.6 million motorcycles, consisting of largely the Bajaj Discover and Bajaj Pulsar range.

New Bajaj Discover 150cc Technical Specifications:

Engine	Type	DTS-I, 4 Stroke, Natural air cooled
	Displacement	144.8 cc
	Max. Net Power	13.0 PS @ 7500 rpm
	Max. Net Torque	12.75 Nm @ 5500 rpm
Suspension	Rear	Nitrox, Wheel travel 110 mm wheel travel
Brakes	Rear	130 mm Drum Brake
	Rear	100/90*17"
Tyres & Wheels	Wheels	Aluminium Alloy Die Cast
Fuel Tank	Reserve	2.3 litres, Usable reserve 1.5 litres
	Ground Clearance	165 mm
Dimension &Weight	Kerb Weight	121 Kg
	Headlamp	35/35 W
Electricals	Tail lamp	LED Type

Source: Bajaj Auto India

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2010 Mitsubishi Outlander Car Launched in India

HM-Mitsubishi Motors, one of India's leading auto manufacturers, unveiled the Mitsubishi Outlander 2010 for the India market, today. The much-awaited Outlander 2010 is a comfortable, high-performance car, which lends itself to business purposes, as well as leisure driving. The new Outlander was unveiled by Mr. Vijay Kumar, Executive Vice President and SBU Head - Chennai Car Plant, Hindustan Motors Ltd. in presence of Mr. Rohit Bal, one of India's leading fashion designers and other senior company officials.

Speaking at the unveil of the Outlander 2010, Mr. Y.V.S Vijay Kumar, said, "The all new Outlander is the outcome of all the feedback we received from our customers over the past one year and it delivers on all counts. With its stylish looks, great performance, plush interiors, innovative features and above all value for money price I am sure it will be as successful in the Indian market as it is worldwide for Mitsubishi. This car can perfectly satisfy the needs our target customers who want a lifestyle vehicle which can also be a fashion statement. We are supporting this great product with aggressive marketing campaign. The timing seems to be perfect this time with the auto market doing great and customer interest for a premium SUV also at a high."

Equipped with a BS-IV compliant 2.4 MIVEC engine, some of the key enhancements in the Outlander 2010 include the jet-fighter front grill, bulged rear bumper, silver-color roof rails and HID Head Lamp with AFS function.

The All Wheel Control system in the Outlander provides for the wheels to be powered individually, which ensures superior handling in all driving conditions. A centrally located dial system, located on the center console, permits free switching between 3 drive modes (2WD, 4WD Auto and 4WD Locked), depending on the driving conditions and the environment. The Anti-lock braking System (ABS) helps prevent wheel lock and maintenance of steer control, while the Electronic Brake-force Distribution (EBD) evenly distributes braking force to the rear wheels, adding to overall safety.

The Outlander 2010 is further enhanced with a theft protection device, alloy brakes and clutch control.

The refurbished beige leather interiors enhance the stylishness of the vehicle, along with warm and cool upper glove box, leather-wrapped door trims and instrument panels, the AC control panel knob with chrome ring and high-contract meter combination. The Outlander 2010 is also equipped with technologically advanced 650W Premium Rockford Fosgate sound systems, with 9 speakers in 7 positions.

The Outlander's lifestyle quotient is further enhanced with other features like a new Adaptive Front Lighting System, a new grille with chrome accents, new front bumpers, redesigned front fenders, mirror mounted turn indicators, new door and dash trims, USB port, AUX-IN port, aluminum pedals, leather covered instrument panel, roof rails, new combination meter and auto-folding Outside Rear View Mirrors.

The Outlander 2010 is priced at Rs. 19.95 lacs, (ex-showroom), all-India, and is available in an exciting range of new colors, including Catwalk Silver, Haute Red, Chic Black, Cool Aqua Metallic, Vogue White, Shimmering Ash, Runway Grey, Primavera Purple and Glitterati Green.

The unveil of the vehicle was followed by the launch of Rohit Bal's Outlander Signature Collection, including a stunning new line of garments that reflect the spirit of the Mitsubishi Outlander 2010. The unveil of the vehicle was followed by the launch of Rohit Bal's Outlander Signature Collection. Comprising of a stunning new line that embodies power, grace and elegance, the collection reflects the spirit of the Outlander 2010. The sharp and slick look of the new line also underscores the perfect blend of luxury and style that the vehicle symbolises.

HM-Mitsubishi currently sells the Pajero, the Montero, the Lancer, the Cedia and the Outlander in the Indian market through 40 dealerships, across India.

Source: HM-Mitsubishi India

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Infibeam.com Launches A Digital Platform To Assist Authors & Publishers In Online Distribution

The conventional paper books will take a back seat as the world looks towards more environment friendly options. With eBook Readers reigning in as the latest in thing in technology for bibliophiles, there is an increased demand for Indian eBooks and other digitized content. Keeping pace with its innovation in the books world, Infibeam.com has initiated a digital platform that will provide Indian authors and publishers an additional channel to reach out to book readers.

Speaking on the pioneering initiative, Ms. Neeru Sharma, Director, Corporate Development, Infibeam.com said, "In January 2010, we launched an eBooks store on Infibeam.com with a selection of 1 lac eBooks and followed it up with our green initiative - a Reading Device called Infibeam Pi. At that time, we promised our customers, that we will continue to add more eBooks, especially Indian content, in our online store. Today, we have launched a digital content platform for Indian publishers and authors to digitize their content and make it easily available to book lovers all around the world with full rights management built in". She added, "We have partnered with many publishers to increase the eBook selection via this platform".

The digital platform comprises of an automated setup for digitization of paper books and other physical content. The solution will provide digital books in various formats including pdf, epub and mobi formats. Content delivery and usage will be restricted to authorized buyers through digital rights management (DRM). The digital books will initially be sold through Infibeam.com's eBooks store. Infibeam's digital venture will also act as a digital distribution channel for other websites, and will provide Print On Demand (POD) service as well.

Readers of Indian literature can look forward to digitized version of 'out of print books' and content in Indian languages such as Sanskrit being made available through the digital platform. Read books in an eco-friendly and a techo-friendly way - Buy an Infibeam Pi!

About Infibeam.com
Infibeam.com owns and operates an e-commerce retail portal www.infibeam.com as well as customized products portal www.picsquare.com. The company also provides e-commerce and interactive marketing services to brands, retailers and media companies in India and internationally.

The company's technology services include e-commerce engine with a set of configurable features that enables Web store functionality, such as product presentation, merchandising, shopping cart, and checkout. It also offers Web store management tools to manage the Web stores administration, product and catalog content, and reporting; Web infrastructure and managed hosting; order management and processing; and reporting and analytics services.

In addition, the company provides fulfillment services, customer care services, interactive marketing services, and online advertising and design services. Infibeam.com was founded in 2007 and is headquartered in Ahmedabad, Gujarat.

Read more »

New TVS Wego Scooter to Hit Indian Roads Soon

TVS Wego is the latest entrant into the two wheeler segment. TVS Motors; one of the leading two wheeler manufacturers in India, is all set to launch the TVS Wego, a brand new unisex gearless scooter.

The launch of TVS Wego scooter took place alongside the company's clutch-less motorcycle TVS Jive. HS Goindi, President Marketing, TVS Motor Ltd, told CNBC-TV1, "Last month we put TVS Wego only in a small number, as scooters in a few areas, this month we will be selling more numbers."

TVS Wego is a great two wheeler which produces a maximum power of 8 bhp at 7500 rpm with a max torque of 8Nm at 5500 rpm. TVS Wego is a much awaited release by TVS motors and the company has spent Rs 50 crore on the development of the TVS Wego. The leading two wheeler manufacturer said that the company plans to launch two vehicles every year from now on.

TVS Motors has posted a 15 percent growth with 1,521,912 units as against 1,325,754 units in the previous financial year. The domestic sales on the other hand, grew by 25 percent. TVS Motors currently competes with Bajaj Auto in the Indian two-wheeler market and is the third largest two-wheeler manufacturer in the country.

By: Amrith K.A.

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Yamaha FZ-16 & FZ-S Launched with New Colors in India

Riding on the grand success of its muscular and hottest-looking Yamaha FZ16 and FZ-S bikes, India Yamaha is introducing new color schemes and graphics to add more zing to their appeal. Also, the company will communicate both Yamaha FZ16 and FZ-S under a single style statement - Stylish Macho. The Yamaha FZ series are very popular amongst youngsters and have been a prized possession of more than 1 lakh happy customers.

In 2009 fiscal, the company sold 85,000 units of Yamaha FZ16 & FZ-S, contributing to 40% of total sales volume. The new FZ-S will be available in Black Cyber Green, Silver Tech and Sport Electric Blue colors while new Yamaha FZ16 will come in Lava Red and Midnight Black. The all new stylish graphics and change in the color of some body parts will compliment the overall macho expression of these bikes. Further, Yamaha has incorporated new logo which will give these bikes more masculine feel. These bikes will be BSIII emissions regulations compliant.

Speaking on the latest versions of Yamaha FZ16 and FZ-S, Koji Arai, Director & Chief Sales Officer , India Yamaha Motor Pvt. Ltd. said, "With the refreshed versions of FZ16 and FZ-S, we want to strengthen our presence in the highly competitive 150cc+ segment and increase our share from 12% to 20% by year-end. We have kept the essence of FZ series bikes intact while altering the aesthetics to exemplify the masculine feeling these tough machines are known for. The stylish graphics will take the street fighter image to its next level."

The bikes boast of 153cc air-cooled, 4-stroke, single-cylinder high torque engine for active & aggressive city riding. The engine is born out of the quest for the ultimate in intake efficiency, combustion efficiency and minimum horsepower loss. A negative pressure type 26mm carburetor with TPS (Throttle Position Sensor) contributes to outstanding engine response. The 5-speed transmission provides a smooth operational touch and the gear ratios provide optimum performance and agility in city riding.

The placement of 'MidShip Muffler' is toward the center of the machine to achieve good concentration of mass, exhaust efficiency and handling. Monocross rear suspension ensures agile running performance and handling. The bikes also have "140/60-17" size rear radial with a 60% aspect ratio that contributes to better grip and handling stability.

Yamaha FZ series bikes are designed & engineered with the potential for active and even aggressive enjoyment of around-town street-riding and styling that brings pride of ownership. The strategically use of graphics and vibrancy of colors on these bikes have been done keeping in mind the end user and is customized exclusively to cater to his needs. The target demographic is 18-35 year old male who is brand conscious, stylish & confident and has an active mindset and inclination towards good things in life. Quality is critical to him and flashing accessories and latest gadgets is his style quotient.

The new Yamaha FZ-S will be available at a price of Rs. 67,000/- while Yamaha FZ16 is priced at Rs. 65,000/- (Ex-showroom, Delhi).

Source: India Yamaha

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BMW 5 Series sixth-Generation Car Launched by BMW India; Price @ Rs 38.9-45.9 Lakh

The new BMW 5 Series was unveiled today at the exclusive BMW pavilion which has been specially constructed for the launch in India. The new BMW 5 Series is available in two petrol variants - 535i and 523i and two diesel variants - 530d and 525d and can be ordered at BMW dealerships across India.

Speaking on the occasion, Mr. Peter Kronschnabl, President, BMW India said, "The 5 Series is the core model in our product portfolio. Each generation of the BMW 5 Series has been a winner and has played a major role in the company's success around the world. And we intend to keep it that way in India. You can imagine what high expectations we have of the new BMW 5 Series Sedan: It has to live up to its highly successful predecessor both in terms of innovative technology and sales achievements."

"Splendid design, flawless workmanship, driver orientation with ideally placed instruments and intuitive operation, the new BMW 5 Series embodies a formula to captivate the senses. The new BMW 5 Series is everything a BMW sedan is meant to be: aesthetic, dynamic and efficient." Mr. Peter Kronschnabl, President, BMW India further added.

The BMW 5 Series has significantly contributed to the success and image of BMW in India. BMW India has sold over 3600 units of the 5 Series in India since 2007.

BMW 5 Series Car Price in India (Ex-Showroom Car Prices)
The new BMW 523i : 38,90,000
The new BMW 525d : 39,90,000
The new BMW 530d : 45,90,000

Ex-showroom price excludes RTO registration charges, tax, insurance, handling charges; Octroi and entry tax (as applicable). The above ex-showroom prices are exclusive of sales tax / VAT applicable on sale to the customer. Prices and options are subject to change without prior notice.

The 523i, 525d and 530d will be produced at the BMW Plant Chennai. The 535i will be available as a CBU (completely built-up unit) and will have an ex-showroom price of INR 58,00,000. The new BMW 5 Series will be available in Alpine White as non-metallic paintwork and in the following metallic colours: Space Grey, Titanium Silver, Black Sapphire, Havanna, Cashmere Silver, Deep Sea Blue, Milano Beige, Imperial Blue Brilliant Effect and Sophisto Grey Brilliant Effect.

Dakota leather is the standard upholstery for the new BMW 5 Series and is available in the following colour combinations: Oyster / Black, Black / Black, Vento Beige / Vento Beige, Oyster / Oyster dark and Cinnamon Brown / Black. The following interior trims are available: Fine-wood trim Ash Grain Brown and Fine-wood trim 'Fine line' anthracite.

The new BMW 5 Series: Description in Brief:
The sixth generation of BMW's immensely successful four-door stands out through modern aesthetics in design, conveys all of the Sheer Driving Pleasure so typical of BMW and offers unparalleled luxury in the upper midrange segment.

The sophisticated aesthetics and dynamic looks of the new BMW 5 Series Sedan are the result of perfectly balanced proportions. Again in the typical style of the brand, the new BMW 5 Series Sedan boasts of a long and contoured engine compartment lid, short overhangs, a coupe-like flowing roofline as well as the longest wheelbase in the segment. The charismatic flair of the upright front section and the BMW kidney grill inclined slightly forward from certain perspectives, the stylish elegance of the side view and the muscular sportiness of the rear end all come together in typical BMW design language to provide an outstanding look of style and supremacy.

Within the interior, horizontal surfaces and exciting lines create a truly generous and harmonious ambience. The clear structure of the cockpit enhances the high level of driver orientation, while the stylish, modern design of the interior is further refined by top-quality material and tastefully composed colour combinations.

The new BMW 5 Series Sedan is entering the market with the world's first straight-six petrol engine with Twin Power Turbo, High Precision Injection and Valvetronic (225 kW/306 hp) in the BMW 535i as well as straight-six petrol engine in the BMW 523i (150 kW/204 hp). The latest generation of straight-six diesels featuring an all-aluminium crankcase and common-rail direct injection develop 180 kW/245 hp in BMW 530d and 150 kW/204 hp in BMW 525d.

Eight-speed automatic transmission comes standard with the BMW 523i and the BMW 525d. Eight Speed Sports Automatic transmission with shift paddles on the steering wheel is standard feature on the BMW 535i and theBMW 530d . With its innovative gear set configuration, a unique level of inner efficiency and optimised weight, the eight-speed automatic transmission combines outstanding gearshift comfort, dynamic performance and efficiency of the highest level.

The combination of a double track arm front axle and the Integral-V rear axle ensures supreme driving dynamics and motoring comfort all in one. Further efficiency is provided by Electric Power Steering (EPS) including Servotronic as standard feature for the first time in the BMW 5 Series. The clearly structured cockpit and intuitive controls enhance Sheer Driving Pleasure in typical BMW style to an even higher level, at the same time underlining the sophisticated ambience within the passenger compartment of thenew BMW 5 Series. The driver-oriented cockpit in Black Panel technology, the multifunction steering wheel featured as standard, the two highly functional steering wheel columns, and the separation of driving and comfort functions further enhance the feeling of supremacy at the wheel.

Source: BMW India

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New Tata Indica Vista Drivetech4 Launched; Price at 4.4 Lakh Onwards

Tata Motors has launched an all-new Indica Vista range, the Indica Vista Drivetech4, with a host of new features and a thrilling driving experience, to take the encouraging market response to the company’s new generation car to a new high.

The BS-4 compliant Indica Vista Drivetech4 has a specially designed Eurotech gearbox perfectly mated to the Vista Drivetech4 Quadrajet diesel and Safire petrol engines. It ensures higher torque at low RPMs, minimal vibration, precise gear shifting, longer engine life and cooled exhaust gas recirculation for lower emissions. All these together result in superior handling, exciting zip and a never-before driving experience. The same degree of refinement and driveability is also being offered on BS-3 engines.

The other new features include a 4-spoke tilt-adjustable steering wheel and height-adjustable driver’s seat enabling customised driving positions. The flexible 60:40 flip and fold rear seat lends added space for multiple needs. The fully integrated 2-DIN stereo system with Blue 5 and USB port enhance entertainment and communication convenience. Dual airbags (driver and passenger) and ABS (Anti-lock Braking System) make it one of the safest cars on Indian roads.

The Tata Indica Vista Drivetech4 series, though in the premium B segment, has been competitively priced, starting respectively from Rs.3.57 lakhs for the Safire petrol range and from Rs. 4.4 lakhs for the Quadrajet diesel range (ex-showroom, Delhi).

The range has been launched with an exciting contest - available at www.surpriseyourself.in - to spot that only feature the Vista Drivetech4 shares with the Indica, and win a Vista free.

The Indica Vista, Tata Motors' all-new second generation car introduced in August 2008, has won the Jury Award at the Business Standard Motoring Car Of The Year Awards and was recognised as the Best Value for Money Car at the UTVi Autocar Awards.

Source: Tata Motors India

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Infibeam.com Spruces Up With Exclusive Mother's Day Gifts

Mother's Day is a world renowned festival, dedicated to the most wonderful woman on earth. A mother is special not merely because she loves us but also because she is the only one who is capable of loving us selflessly. Her place is special and can never be replaced.

Mother's day is predominantly celebrated in the west on the second Sunday of May, it is made special with thoughtful gifts. Mother's day gifts from Infibeam.com are an ideal bet to make the event special.

The Mother's day gifts store is profuse with fabulous gifts for moms, who deserve nothing but the best. The comprehensive product display includes flowers, chocolates, scrumptious cakes, cookies and combo gifts, apparel, jewelry and a striking array of curios. What's more, exclusive skincare products to indulge mothers with and attractive hampers complete the gifting experience.

Personalized Mother's Day gifts and gift vouchers are a new-age gifting option. In addition to these gifts, customers may choose from a wide range of electronic gadgets, home appliances and exquisite home decor. Same day delivery, midnight delivery and every hour and day delivery options add panache to the mother's day gifts store. Make this mother's day a very special one with well chosen gifts from an impressive array.

About Infibeam.com:
Infibeam.com owns and operates an e-commerce retail portal www.infibeam.com as well as customized products portal http://www.picsquare.com/. The company also provides e-commerce and interactive marketing services to brands, retailers and media companies in India and internationally.

The company's technology services include e-commerce engine with a set of configurable features that enables Web store functionality, such as product presentation, merchandising, shopping cart, and checkout. It also offers Web store management tools to manage the Web stores administration, product and catalog content, and reporting; Web infrastructure and managed hosting; order management and processing; and reporting and analytics services.

In addition, the company provides fulfillment services, customer care services, interactive marketing services, and online advertising and design services. Infibeam.com was founded in 2007 and is headquartered in Ahmedabad, Gujarat.

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