New TVS Max 4R to VRoom into the Indian Roads

TVS India is gearing up to launch new bikes particularly TVS Max 4R, in India, to rev up the competition in the hinterland bike markets. In a bid to fight competition from Hero Honda and Bajaj, it will bring back one of its strong brands Max R. The revamped version of Max R namely TVS Max 4R is slated for launch in May in the Indian rural market.

TVS Max 4R is the upgraded version and is Bharat stage III norms compliant. Owing to the Bharat stage II norms, the then popular Max R model was discontinued in 2005. The all new TVS Max 4R will have a 4-stroke 110 cc engine, also present in the TVS Jive. The new Bharat Stage III compliant model TVS Max 4R will be targeted at heavy load carrying riders predominantly found in the rural markets.

Speaking to a leading auto magazine, a top official said "TVS Max 4R will be launched in May this year to address the market for rugged load carriers. TVS has other entry level models like Star and Sport but there seems to be void in the rugged bikes category which we wish to fill with the new TVS Max4R. The all new TVS Max4R will be run by an 110cc engine, borrowed from its sibling; TVS Jive". He added "TVS Max 4R will compete with Hero Honda's CD Dawn and Bajaj's Platina".

The low end and rural motorcycle market in India, is very large. It is dominated by Hero Honda and Bajaj. Hero Honda has popular models like CD Dawn and CD Deluxe while Bajaj has a strong presence with its models like Discover and Pulsar. The brand new model TVS Max 4R is likely to give stiff competition to these models and the estimated price will be Rs. 35,000.

By: Amrith K.A.

Related Books:
Bikes Book By Ian Graham [Paperback 2009]
Biking Book By S L Hamilton , Sue L Hamilton [Library binding 2010]