May 11, 2010

2010 Mitsubishi Outlander Car Launched in India

HM-Mitsubishi Motors, one of India's leading auto manufacturers, unveiled the Mitsubishi Outlander 2010 for the India market, today. The much-awaited Outlander 2010 is a comfortable, high-performance car, which lends itself to business purposes, as well as leisure driving. The new Outlander was unveiled by Mr. Vijay Kumar, Executive Vice President and SBU Head - Chennai Car Plant, Hindustan Motors Ltd. in presence of Mr. Rohit Bal, one of India's leading fashion designers and other senior company officials.

2010 Mitsubishi Outlander IndiaSpeaking at the unveil of the Outlander 2010, Mr. Y.V.S Vijay Kumar, said, "The all new Outlander is the outcome of all the feedback we received from our customers over the past one year and it delivers on all counts. With its stylish looks, great performance, plush interiors, innovative features and above all value for money price I am sure it will be as successful in the Indian market as it is worldwide for Mitsubishi. This car can perfectly satisfy the needs our target customers who want a lifestyle vehicle which can also be a fashion statement. We are supporting this great product with aggressive marketing campaign. The timing seems to be perfect this time with the auto market doing great and customer interest for a premium SUV also at a high."

Equipped with a BS-IV compliant 2.4 MIVEC engine, some of the key enhancements in the Outlander 2010 include the jet-fighter front grill, bulged rear bumper, silver-color roof rails and HID Head Lamp with AFS function.

The All Wheel Control system in the Outlander provides for the wheels to be powered individually, which ensures superior handling in all driving conditions. A centrally located dial system, located on the center console, permits free switching between 3 drive modes (2WD, 4WD Auto and 4WD Locked), depending on the driving conditions and the environment. The Anti-lock braking System (ABS) helps prevent wheel lock and maintenance of steer control, while the Electronic Brake-force Distribution (EBD) evenly distributes braking force to the rear wheels, adding to overall safety.

The Outlander 2010 is further enhanced with a theft protection device, alloy brakes and clutch control.

The refurbished beige leather interiors enhance the stylishness of the vehicle, along with warm and cool upper glove box, leather-wrapped door trims and instrument panels, the AC control panel knob with chrome ring and high-contract meter combination. The Outlander 2010 is also equipped with technologically advanced 650W Premium Rockford Fosgate sound systems, with 9 speakers in 7 positions.

The Outlander's lifestyle quotient is further enhanced with other features like a new Adaptive Front Lighting System, a new grille with chrome accents, new front bumpers, redesigned front fenders, mirror mounted turn indicators, new door and dash trims, USB port, AUX-IN port, aluminum pedals, leather covered instrument panel, roof rails, new combination meter and auto-folding Outside Rear View Mirrors.

The Outlander 2010 is priced at Rs. 19.95 lacs, (ex-showroom), all-India, and is available in an exciting range of new colors, including Catwalk Silver, Haute Red, Chic Black, Cool Aqua Metallic, Vogue White, Shimmering Ash, Runway Grey, Primavera Purple and Glitterati Green.

The unveil of the vehicle was followed by the launch of Rohit Bal's Outlander Signature Collection, including a stunning new line of garments that reflect the spirit of the Mitsubishi Outlander 2010. The unveil of the vehicle was followed by the launch of Rohit Bal's Outlander Signature Collection. Comprising of a stunning new line that embodies power, grace and elegance, the collection reflects the spirit of the Outlander 2010. The sharp and slick look of the new line also underscores the perfect blend of luxury and style that the vehicle symbolises.

HM-Mitsubishi currently sells the Pajero, the Montero, the Lancer, the Cedia and the Outlander in the Indian market through 40 dealerships, across India.

Source: HM-Mitsubishi India

Related Books:
Mitsubishi- Pajero Vehicle Repair Manual Book By Ellery Publications
Modelling the Mitsubishi A6M Zero Book By Brian Criner


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